PrimaLoft has hired Bartosz Lassak as sales agent for the Eastern European market, effective immediately.


In this position, Lassak will head up sales and marketing, managing all represented PrimaLoft brands as well as dealers in Eastern Europe and Russia. Apart from his personal enthusiasm for outdoor sports, Lassak also has a very comprehensive business background.


After studying business economics at the Nicolaus Copernicus University in Warsaw, Lassak served as a sales representative for W.L. Gore in Eastern Europe since 2001. In June 2002, Lassak founded his own successful sales and marketing agency, representing Nokia and a number of other notable brands and clients. 


Jochen Lagemann, PrimaLoft sales and marketing director for Europe, is proud about this new addition to the European team.


The Eastern European market has a huge potential for PrimaLoft, noted Lagemann. Bartosz Lassak has a convincing and friendly personality and, together with a great business background and his affinity with sports, he is the ideal candidate for this market and the newly designed position. Furthermore, he will be able to employ valuable synergies through his own agency network to help in this new task.