Snowsports Merchandising Corporation (SMC), the buying group of specialty ski and snowboard shops in the wintersports industry is pleased to announce Ski Barn has joined the group.

Ski Barn has a total of four locations in Paramus, Wayne, Eatontown and Lawrenceville, NJ.  Brother and sister team of Ray Fallon and Debra Fallon operate the business first started by their father in 1971. They now have opened four stores which is helped run by three generations of family.

“We have third generation employees and third generation customers,” Debra says. The focus on quality, customer service and staff knowledge has been the keystone of their success. They are the Tri-State area’s premier pro ski and snowboard shop and are a 3-time “Retailer of the Year” award winner.

SMC is a buying group of 63 stockholder member businesses representing 154 storefronts nationwide. The member businesses primarily sell ski, snowboard and other snowsports-related equipment, apparel and accessories in specialty stores located throughout the United States.

“Were extremely pleased to have such a quality addition as Ski Barn in the group,” said company President Tom Gately. “It is an exciting time for SMC. In the past year we have added six great retailers and they join an already impressive list of the finest specialty ski and snowboard shops in the U.S.  Each new retailer adds not only to the aggregate buying power but it also brings in a whole new wealth of ideas and networking possibilities. These truly are leaders in their respective markets making SMC even stronger.”