PrimaLoft has appointed Jochen Lagemann as director of sales and marketing Europe. Effective Oct. 1, Lagemann will be responsible for all sales and marketing in Europe, as well as Eastern Europe (Russia) and the Middle East.
Lagemann brings a wealth of experience in the outdoor industry to his new position and is seasoned within the ingredient brand category as a sales and marketing professional. He worked with W.L. Gore & Associates in Germany since 2003, most recently as the international sales manager for Gore’s bike and running apparel. Lagemann is also a veteran of Nike and Marc O’Polo, a manufacturer of fashion apparel, footwear and accessories.
“We are pleased to have Jochen join the PrimaLoft team,” said Joe Rumiesz, PrimaLoft VP and GM. “Jochen has so much to offer through his extensive experience in the outdoor industry and we are confident in his ability to drive sales and marketing programs in PrimaLoft’s European markets.”
Lagemann is a graduate of the University of Bayreuth where he completed his Masters degree in sports economics and management. He will be based in Germany.
