Archives: Press Releases

Sweet Protection, the maker of performance helmets, goggles and technical clothing, reported it signed an athlete partnership contract with three-time Olympian and veteran World Cup Alpine ski racer Tommy Ford. Widely considered one of the fastest movers in ski racing, placing 12th in the Giant Slalom at the 2022 Winter Olympics in Beijing, Ford also […]

The Woolmark Company reported it partnered with Nissan to create team uniforms in merino wool performance fabrics for the automaker’s Formula E race team. The kit, made in Europe, includes base layers, mid-layers and outer-layers in an average of 50 percent Merino wool and worn during Season 9 of the ABB FIA Formula E World […]

Wintersteiger, the ski and snowboard service solution provided, reported it renewed its partnership for the 2022/23 ski season with Ryan Cochran-Siegle, a Stifel U.S. Ski and Snowboard Alpine Team top male athlete. Cochran-Siegle was new to the company’s athlete roster last season. Last season Cochran-Siegle finished with two Top 10 world rankings and a silver […]

Polartec, a Milliken & Company brand, announced the 2022 Polartec Apex Award winners. The annual design award celebrates brands and designers that turn Polartec fabric into award-winning products. The 12 garments were selected based on “innovative form and function” in sport, lifestyle and performance categories.  The winners are: Berghaus MTN Guide MW Hoody Judges’ Verdict: […]

Inov-8 is marking the 18th anniversary of its Roclite footwear range with a new road running shoe this winter. The company said the Roclite Ultra G 320 is designed with “the comfort, grip and protection to tackle long-distance runs over soft, muddy ground as well as hard-packed trails.” The shoe launches on December 1. The […]

Lowa has entered the trail running category with its All Terrain Running (ATR) collection.  Officially launched at Switchback at The Running Event in Austin, TX, the line offers three silhouettes: Citux, designed for competitive fast trail running; Amplux, for runners that want to go further and faster; and Fortux, for long-distance runs. The collection will be sold at […]

Matador Travel Equipment, the manufacturer of performance travel equipment, introduced Refillable Toothpaste Tubes to eliminate single-use travel-size tubes. The tubes are TSA-approved and come in a dishwasher-safe kit with two labeled sizes—a one-week and a two-week. “Buying travel-sized toothpaste every time you go on a trip can be a pain it’s an extra visit to the store […]

Delaine & Co., maker of domestically sourced ski sweaters, revisited Hollywood’s golden era with a modern take on a timeless design. Inspired by the 1969 film of the same name, Delaine’s Downhill Racer Sweater brings merino wool to the style that once ruled the slopes of A-list celebrities. “There’s an unmistakable glamor about that era […]

Kitsbow Cycling Apparel released a Limited Edition Icon Flannel Shirt using the “blueprints” of its Plaid-on-Plaid Icon Shirt, which incorporates two different plaids. Kitbow produced a limited run of 49 shirts. The comfort fit of the Icon Shirt’s vented gussets means it “will not bind across the back of your shoulders” during movement. The front snaps and […]

The Woolmark Company, presented in partnership with Salomon, announced the prize winners and finalist concepts for the Woolmark Performance Challenge 2022. The Challenge combines innovative design and Merino wool for creative solutions for performance wear. For the 2022 edition, the competition challenged participants to explore apparel next-generation head-to-toe running kits for long-distance mountain runners, focusing […]

The National Shoe Retailers Association (NSRA) honored Troy Dempsey as its 2022 Retailer of the Year during its Leadership Conference held November 9-10, 2022, in Tucson, AZ. Troy Dempsey is the owner of The Heel Shoe Fitters in Green Bay, WI. He joined the business in 2009 and partnered with then-owner Bob Sanderson to run […]

Igloo released its first Rick and Morty cooler collection in collaboration with Warner Bros. Discovery Global Consumer Products and Adult Swim. The three special-edition coolers include Mr. Meeseeks Box Little Playmate, Riggity Wrecked Coolmate and Pickle Rick Sling.  “Collaborating with Warner Bros. Discovery Global Consumer Products on these incredibly designed Rick and Morty coolers has been an otherworldly […]

New Era entered into a partnership with Oracle Red Bull Racing, which will see New Era produce headwear for the five-time Constructors Champions and team driver caps for Sergio Perez and double world champion, Max Verstappen, to wear through the 2023 season. New Era, originating from Buffalo, NY, brings over a century of experience supplying […]

Norrøna introduced its Fall 2023 collection, featuring the Tamok Gore-Tex Performance Shell Jacket and Bib, a collapsible ski bag and an assortment of women’s ski touring pieces. The company also expanded its Trollveggen line for mountain rescue team use in collaboration with the Norwegian alpine rescue team. “Pushing the limits of what’s possible in crafting […]