Archives: Press Releases

Gympass announced the expansion of its offerings with the addition of wellness coaching sessions. The launch comes as recent research conducted by Gympass found that 69 percent of employees have experienced burnout since remote working was mandated. Data gathered from its recent global survey, Gympass found that nearly 95 percent of respondents said that their […]

ISA TanTec announced the launch of COSM (Creation of Sustainable Materials) Division, which specializes in the development and production of sustainable products alongside its leather production. The first two materials to launch are HyphaLite (available Q121) and VeraLite (available Q221). “For more than two years, we have been investigating and researching with scientists to build […]

Freemotion announced the global launch of its iFit-powered 22 Series — a cardio range of equipment with interactive, connected fitness capabilities for commercial fitness facilities. Integrating product design and on-demand, digital content, gives users an immersive and personalized virtual training experience. Available late 2020, the 22 Series includes its Reflex Treadmill, Incline Trainer and CoachBike. […]

The Ben Hogan Golf Equipment Company introduced the GS53 MAX Driver featuring a lightweight Carbon Composite Crown designed to maximize distance and forgiveness. Specs include: The GS53 MAX is offered in any one of three shafts with 22 percent larger and 11 percent taller face than the 445cc GS53 Driver, which will remain in the […]

The 2021 Louisville Slugger performance bats dropped for both BBCOR and USSSA.  A quick summary… BBCOR The lineup is headlined by 2021 Meta (-3), Omaha (-3) and Solor (-3); for power hitters Meta PWR (3). USSSA The Meta is all-new for the 2021 lineup. Available in three weight drops (-10, -8, -5), and is a […]

For over 40 years Nikwax has made sustainability and performance a priority — never using PFCs, carbon balancing in its operations, to the 2020 milestone of making all of its products from 100 percent recycled plastic. Nikwax announced it will partner with the National Ski Patrol as its official partner for washing and waterproofing products. […]

Based on the foundation laid in a decade-long partnership, POC released its Jeremy Jones and Protect Our Winters (POW) collaboration collection in support of positive action for environmental change by contributing 10 percent of all proceeds from the sale of the products to POW. More than a decade after founding POW, Jones a ten-time Big […]

SIA announced the launch of its climate initiative, ClimateUnited to provide the winter outdoor community with tools to address climate change.  SIA released the following press release today: “The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for the future of our industry. Under current emissions scenarios, […]

Capitalizing on its Pro Mini Hoop series, SKLZ released at retail its Pro Mini Soccer and Pro Mini Hockey. The equipment is designed for play in a dorm room, basement or den for fun or training during the pandemic.  The first SKLZ product specific to hockey, Pro Mini Hockey, is a miniature hockey game for […]

PORTLAND, Ore. (Oct. 22, 2020) – Gerber, an industry-leading manufacturer of knives and multi-tools, launches the Gerber Reserve® program featuring premium, American-made products exclusively available on gerbergear.com/reserve. Proudly made in Portland, this new line of small-batch knives sold directly to consumers will be produced and built with premium grade materials, setting them apart from other […]

TB12, Co-founded by Tom Brady and business partner Alex Guerrero, has signed with IMG for licensing and brand collaborations. A reflection of Brady and Guerrero’s holistic life approach and designed to help customers recover from injury, prevent injury and perform their best with a focus on nutrition, hydration, cognitive fitness, pliability, functional strength, and conditioning, […]

Tonal home gym and personal trainer announced Smart Flex, a method to get stronger using variable resistance with digital weights. Smart Flex weight training technology changes resistance down to the millisecond, increasing weight where the user is at their strongest in the movement and reducing the weight at the weakest point but keeps muscles engaged […]

This year, Blyss Running is celebrating five years in the run apparel business. Founded in October 2015 by Alyson Neel, Blyss Running has an underground following of women runners, from beginners to ultrarunners. Although Neel’s background is in fashion and merchandising, her passion for running began in her early 40s and she quickly progressed to […]

Tailwind athlete Courtney Dauwalter won the 2020 U.S. Big’s Backyard Ultra two years after a second-place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She completed 68 loops (283.33 miles), which was first set by Johan Steene of Sweden in 2018.  Team […]

Hydro Flask accepted the 2020 American Park Experience Award in recognition of its contribution to raising awareness and appreciation of our national parks, public lands and waters through its Parks For All program. It’s the first time that the award has been given to an organization. “It is truly an honor for Hydro Flask’s giving […]