Archives: Press Releases

HitchFire has teamed up with Ignik as its official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single-use propane tanks and provide an easy and more cost-effective way for customers to power their hitch mounted grills. The Ignik refillable Gas Growler holds 4.5 liters […]

Optic Nerve Eyewear has announced the release of its newest performance eyewear piece, the Photomatic FixieMax following the 2020 product release of the original FixieMax. Using the same frame and technical specs of the FixieMax, Optic Nerve went one step further by upgrading the frame with an advanced light-adjusting lens. The newest frame competes not […]

Wilson Sporting Goods Co., announced today that Josh Jacobs, running back for the Las Vegas Raiders, has joined its Wilson Advisory Staff. As a Wilson Advisory Staff member, Jacobs will provide insights and test future Wilson football products as well as work with the brand on efforts to support community initiatives off the field. In […]

Swedish circular sportswear brand Houdini announced the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed-door event. With the goal to be 100 percent circular by 2022, Houdini launched four silhouettes that encapsulate many circular technologies such […]

FOR RELEASE AT 7 AM on 12/18 PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of […]

Outdoor Recreation Roundtable (ORR), in partnership with The VF Foundation, announced four communities receiving funding this year to implement their economic revitalization plans through outdoor recreation projects, infrastructure or activities. The selected communities are Fryeburg, ME; Grants, NM; Jasper, AL; and John Day, OR.  This implementation funding is in addition to technical assistance to support these […]

Hibbett Sports today announced an exclusive partnership with Nike and footwear news site, NiceKicks to unveil a Small-Town Sneakerhead digital campaign and video premiere on December 17, 2020. The Small-Town Sneakerhead series highlights the unique world of sneakers and specifically small-town aficionados and collectors who give their own unique spin to sneaker culture in non-metropolitan areas of the country. Interviewees share […]

BioLite announced that through the company’s efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over one million lives in emerging markets.  The milestone, achieved in Q4 2020, is the result of years of user-centered product development, building key last-mile distribution partnerships and using a business model that leverages its R&D team […]

Launching new products every season is not a priority for kidswear brand, Isbjörn of Sweden, now available in the U.S. and Canada. Instead, the company continues its commitment for FW21 to use sustainable fabrics and manufacturing processes, only fine-tuning existing products to make them more sustainable and durable. The brand issued the following release: One […]

  AKU is launching a line of hunting footwear into its North American collection in 2021. The AKU hunting collection will be available starting June 1, 2021 online and through specialty retailers in North America. “For years, consumers have told us that they are buying our outdoor hiking and trekking footwear for hunting because they […]

As consumers search for products to safeguard against pathogens, apparel brands are beginning to incorporate antiviral and antimicrobial fabrics into their designs. To help address this, YKK has developed a line of zippers with the tape treated with ViralOff, a technology patented by the Swedish company Polygiene. ViralOff is an antimicrobial finish that eliminates 99 […]

The PeopleForBikes Coalition announced that Walmart signed on as one of its newest members. Daniel Trujillo, Walmart’s executive vice president and global chief ethics & compliance officer, has been appointed to the Coalition’s board of directors. “It is perfect timing for Walmart to join the Coalition, and I am honored to be a member of […]

Furthering its commitment to transparency and sustainability in the supply chain, ISA TanTec announced its LITE (Low Impact To the Environment) Sourcing concept. While meeting LWG criteria for purchasing of raw materials, ISA TanTec has now developed a more stringent sourcing protocol under the framework of LITE. Focusing on the sustainable use of natural resources, […]

Seventh Generation* today announced a five-year partnership with Alterra Mountain Company. Under the agreement, Seventh Generation will provide a full range of professional cleaning and disinfectant products. Starting this month, Seventh Generation will be the preferred front of house cleaning supplier for Alterra Mountain Company’s North American destinations including Steamboat and Winter Park Resort in […]

Easton Diamond Sports released an original song and music video written and performed by CJ Beatty which features the return of the Easton B5 Pro Big Barrel (“The Green Easton”). The track, titled “I’m Swinging B5”, brings the performance of the B5 Pro Big Barrel BBCOR baseball bat to life in music and lyrics but […]