Archives: Press Releases

The Mirage Mox, dropping today, is the latest addition to PUMA’s growing collection of “Futro” shoe styles — fusing retro sneakers with futuristic inspiration and taking its design cue from the 90s-inspired running shoes. For close to a half-century, the Mirage has been in the Puma family first introduced as a lightweight track and field […]

Fashion designer Victoria Beckham and Reebok have once again collaborated on a new collection of gym-to-street wear-inspired pieces. In line with previous seasons, each style in Drop Four is vetted and worn by Victoria to ensure it reflects her vision. This approach is then fused with Reebok’s technology and innovation resulting in go-anywhere high-performance pieces. […]

  Phoozy is launching its Apollo II Series + Antimicrobial Thermal Capsule collection giving consumers a daily solution to keep their iPhones and Phoozy’s clean in the era of COVID-19. The capsule acts as a mask to keep germs and microbes away while also providing protection from heat, cold, droplets, and water. The capsule series […]

The demand for spandex in the global apparel market continues to grow due to consumer popularity of comfort and athleisure wear, garments of choice as consumers spending more time at home in the wake of the pandemic. According to global research and consulting firm, Wood Makenzie’s April 2020 report, spandex demand has been growing by […]

Nautilus, inc. announced the expansion of its indoor cycling bike series with the Bowflex C7 connected bike. The bike, available at select Dick’s Sporting Goods, offers digital connectivity to personalize a workout. The C7 takes the Bowflex C6 bike to the next level with the following features: integrated 7-inch HD touch screen with access to […]

NURVV Run announced a new partnership agreement with England Athletics which names NURVV Run as a headline partner of the England Athletics Club Run. The partnership also gives NURVV Run access to its network of runners and coaches and the opportunity to showcase its smart insoles. Using biomechanical principles to analyze a runner’s data, NURVV […]

PrimaLoft announced it is the recipient of the 2020 Popular Science Best Of What’s New Award* in the “Sports & Outdoor” category for its PrimaLoft P.U.R.E. (Produced Using Reduced Emissions) manufacturing process.  “We are honored to receive this award alongside many other innovators across a variety of forward-thinking industries,” said PrimaLoft President and CEO, Mike […]

Two-time overall World Cup champion and six-time Olympic medalist Bode Miller has been appointed Revo’s Global Brand Ambassador, Winter Sports. The announcement kicks off with the launch of ‘Revo x Bode Miller Goggles’, an exclusive goggle capsule collection offering tech innovation to enhance the on-slope experience. Bode’s long-term alignment with Revo aims to propel the […]

Bode Miller, two-time World Cup champion and six-time Olympic medalist, today announced the upcoming launch of his tech venture, SKEO, a digital ski platform powered by physician-led Snowcookie Sports, that invites users to analyze and improve their skills, exchange stats, embrace safety, and enjoy their time on the slopes. Bode saw a gap in the […]

Outdoor kids brand, Isbjörn of Sweden, has reported strong growth through 2020, despite COVID-19, with momentum building for 2021. The brand issued the following release: “The company has grown 20 percent versus the same period in 2019 with a forecasted 30 percent growth expected in 2021.  Isbjörn’s webshop, which was recently launched in North America, […]

OGDEN, Utah (Nov. 30, 2020) – After 10 hours and 83 miles of running during the Phantasm-24 challenge, Kilian Jornet was forced to halt his 24-hour running attempt due to the sudden onset of dizziness and chest pain. Jornet had been targeting this record attempt—completing as many laps as possible around a 400-meter track in […]

L.L.Bean and the National Wildlife Federation created a program for kids called “The Green Hour” featuring seasonal activities they can do to spend more time outside. With COVID-19 stay-at-home orders, parents and kids are experiencing higher levels of stress according to research from the American Psychological Association. And between remote learning and more unstructured leisure […]

NITE IZE TRU ZIP TECHNOLOGY AWARDED SPECIAL MENTION IN TIME’S BEST INVENTIONS OF 2020 TRU Zip, the first waterproof toothless design, recognized as ‘Zip of the Future’ BOULDER, Colo. – Nite Ize, a leading designer and manufacturer of inventor-driven products that enhance lives and solve everyday problems, today announced its patented TRU® Zip waterproof zipper […]

Honey Stinger has entered into a multi-year partnership with the Ultimate Sports Association, a non-profit 501c3, which owns and operates the John Muir Health Ultimate Fieldhouse, a youth sports hub in Walnut Creek, CA. Completed in December of 2015, the Ultimate Fieldhouse is a 40,000-square-foot youth sports facility that welcomes nearly 300,000 visitors per year including […]

Nemo has donated 1,600 sleeping bags to Big City Mountaineers and its partners to get more kids outside. “Big City Mountaineers and their program partners are leaders in breaking down barriers to outdoor access,” said Mike Welch, VP of Global Sales for NEMO. “We’ve been donating a portion of our sales over the Labor Day […]