Archives: Press Releases

January 26, 2021 (Katy, Texas) – Today, Igloo and Warner Bros. Consumer Products in partnership with DC released a new cooler: The Wonder Woman™ Iconic Logo Playmate Pal. Featuring custom artwork inspired by the unstoppable DC Super Hero who symbolizes strength, truth and compassion, the special-edition Igloo Wonder Woman™ Playmate is available now at igloocoolers.com/wonderwoman. “We […]

Launching in time for Valentine’s Day, international muralist James Goldcrown brings his Love Wall heart designs to the Skechers x JGoldcrown global collaboration.  The artist’s prints appear on lifestyle products for women and girls—with the initial launch on Skechers Uno fashion sneakers, 90s retro Skechers Roadies sneakers, and BOBS from Skechers canvas slip-on and sandals.  […]

  Sweet Protection announced today that it has signed athlete partnership contracts with big mountain freeskiers Marcus Caston and Parkin Costain. Costain and Caston join the Sweet Protection team that includes two-time world champion Chris Davenport, two-time Olympic gold medalist Aksel Lund Svindal, two-time Olympic medalist Henrik Kristoffersen, X Games veteran Pep Fujas, and two-time […]

In an exclusive partnership, Smith and Aleck launched a new snow helmet audio program this season with the co-branded Aleck 006 Wired and Aleck 006 Wireless audio systems. This week, both brands announced that the Smith x Aleck 006 headset was a 2021 ISPO Award winner among the Snowsports Equipment category. “We’re extremely happy to […]

PrimaLoft, Inc. is increasing the use of post-consumer recycled content in its PrimaLoft Cross Core Series, which now includes a stretch version for freedom of movement. The Cross Core platform fuses existing PrimaLoft fibers with next-gen materials. The initial line of products uses Aerogel, a highly porous, lightweight structure initially developed by NASA scientists that […]

Big Agnes recently announced multiple new products made from sustainably sourced materials unique to its categories. The products include a collection of nine ultralight tents constructed from solution-dyed fabrics and sleeping pads made with sugarcane extract, a first for the brand. “Big Agnes is committed to producing gear made from the most sustainable materials possible […]

Salewa crampon-compatible Ortles Couloir mountaineering boot weighing 725 grams per pair won ISPO Gold. The boot combines traditional bootmaking with advanced technical materials. The 27-member ISPO Award panel evaluated the “ultralight, high-end mountain boot for mountaineering and ice climbing” in December at the ISPO Award jury meeting, giving it ISPO’s GOLD Award for 2021 in […]

Osprey announced that mountaineer and Osprey Ambassador Nimsdai Purja MBE summited K2 on January 16 wearing the brand’s soon-to-be-released Talon Pro 30. Nimsdai and Mingma Gyabu Sherpa with Mingma Gyalje Sherpa’s team and Sona Sherpa from the Seven Summits Trek expedition are the first to summit K2 in the winter. Osprey’s Talon Pro 30 is […]

Nautilus introduces its connected Bowflex Max Trainer M9 machine and Bowflex T22 treadmill with an enhanced JRNY digital fitness platform offering curated workouts and entertainment options that stream while being coached. The JRNY digital fitness platform uses machine learning to create personalized workouts based on an initial fitness assessment that learns and adapts as the […]

Hyland’s announced a series of cycling videos featuring beautiful and challenging routes in the United States. Its Great Rides Powered by Hyland’s series celebrates epic rides around the country. The videos feature elite cyclists, including nationally ranked Paul Thomas and cycling clubs Swami’s Cycling Club; Encinitas, CA and Mi Duole Cycling Club’ Salt Lake City, UT. The […]

Bern Helmets announced it was awarded the 2021 Outdoor Retailer Innovation Award for its Hudson helmet — honored for its concept, design and functionality in the cycling category. Designed for commuters, the Hudson is certified for NTA 8776, which is rated for use up to 27 mph, exceeding U.S. safety standards, requiring 10 percent more […]

Nite Ize introduced its G-Series Dual Chamber Carabiner for keeping small items organized and secure. The product drops at retail in mid-February. With a stainless-steel body and two gated chambers, the G-Series expands on Nite Ize’s selection of accessories with added security and accessibility features. “We are committed to providing best-in-class functionality to everyday products […]

Shot Scope introduced the PRO L1 Laser Rangefinder to the U.S. adding a hi-tech device for golfers to improve their game.   The Company’s first laser rangefinder, the PRO L1, offers size, accuracy and innovation and is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their […]

Sweet Protection,  unveiled its 2Vi high-performance technology platform in a pair of new helmets which push the boundaries for what’s possible for performance and comfort in the world of adventure sports. Both the new Trooper 2Vi MIPS Helmet and the Grimnir 2Vi MIPS Helmet feature Sweet Protection’s  2Vi technology, which builds on the company’s 20-year […]

Nite Ize expanded its Radiant illumination line the Radiant Rechargeable ShineLine which uses fiber optic and LED technology. With integrated Gear Ties for mounting and “pass-through power” technology for extended power options, the ShineLine expands Nite Ize’s line of illumination and will be available at retail in mid-February. “With the rise in outdoor activities, there is a […]