Archives: Press Releases

Hyland’s announced a series of cycling videos featuring beautiful and challenging routes in the United States. Its Great Rides Powered by Hyland’s series celebrates epic rides around the country. The videos feature elite cyclists, including nationally ranked Paul Thomas and cycling clubs Swami’s Cycling Club; Encinitas, CA and Mi Duole Cycling Club’ Salt Lake City, UT. The […]

Bern Helmets announced it was awarded the 2021 Outdoor Retailer Innovation Award for its Hudson helmet — honored for its concept, design and functionality in the cycling category. Designed for commuters, the Hudson is certified for NTA 8776, which is rated for use up to 27 mph, exceeding U.S. safety standards, requiring 10 percent more […]

Nite Ize introduced its G-Series Dual Chamber Carabiner for keeping small items organized and secure. The product drops at retail in mid-February. With a stainless-steel body and two gated chambers, the G-Series expands on Nite Ize’s selection of accessories with added security and accessibility features. “We are committed to providing best-in-class functionality to everyday products […]

Shot Scope introduced the PRO L1 Laser Rangefinder to the U.S. adding a hi-tech device for golfers to improve their game.   The Company’s first laser rangefinder, the PRO L1, offers size, accuracy and innovation and is highlighted by Advanced Slope Technology, providing golfers with compensated distance whether a target is uphill or downhill from their […]

Sweet Protection,  unveiled its 2Vi high-performance technology platform in a pair of new helmets which push the boundaries for what’s possible for performance and comfort in the world of adventure sports. Both the new Trooper 2Vi MIPS Helmet and the Grimnir 2Vi MIPS Helmet feature Sweet Protection’s  2Vi technology, which builds on the company’s 20-year […]

Nite Ize expanded its Radiant illumination line the Radiant Rechargeable ShineLine which uses fiber optic and LED technology. With integrated Gear Ties for mounting and “pass-through power” technology for extended power options, the ShineLine expands Nite Ize’s line of illumination and will be available at retail in mid-February. “With the rise in outdoor activities, there is a […]

U.S. Ski & Snowboard announced today a partnership with TeachAids to provide members with concussion education resources as part of its commitment to athlete health and wellness. More than 2.5 million young people suffer a concussion in the United States each year. With proper care, most concussions can heal within ten days, but the overwhelming […]

The Ben Hogan Golf Equipment Company unveiled a limited edition Player’s Black Combo set comprised of the PTx PRO Black irons (#4 iron through #7 iron) combined with ICON Black irons (#8 iron – Pitching Wedge).  As an extra bonus, buyers will have the opportunity to purchase an 18-degree VKTR+ hybrid, traditionally a club that […]

Nite Ize launches the Steelie Squeeze Clamp, available in Dash, Vent and Windshield Kits and standalone component for hands-free phone viewing in a vehicle. Available at retail mid-February. The Steelie Squeeze Clamp secures a phone with case and accessories, featuring inner continuous force springs for a strong hold, and easily opens/closes by pinching the geared levers at the […]

Xtratuf introduce2 the Kiata for Fall 2021 after years of prototyping a sneaker that would serve as a “do it all” footwear solution. Additional developments launching for Fall 2021 from the brand include the Ankle Deck Boot Leather Lace and the Bristol Bay Chelsea. The Xtratuf Kiata is 100 percent waterproof and constructed from a […]

Nite Ize released two S-Hook products for hanging and securing items. The Gear Tie Bendable S-Hook and the S-Biner Hook’ N Hold S-Hook, both will be available at retail mid-February.  “We are constantly listening to consumers and evaluating innovative ways of solving problems in their daily lives,” said Rick Case, Nite Ize founder and CEO. “Our new […]

Nordica USA announced it is adding redesigned models to its Speedmachine family of skis boots, designated Speedmachine 3 and a line of all-mountain women’s skis called the Wild Belle collection. “The enthusiasm people have for getting outdoors, even with the pandemic, gives us a lot of optimism for the future and for skiers ability to […]

Outdoor Recreation Roundtable (ORR), working with Oregon State University’s Outdoor Recreation Economic Initiative and the National Governors Association Outdoor Recreation Learning Network, helps rural communities build their outdoor recreation economies through a newly developed resource, the ORR Rural Economic Development Toolkit.  Outdoor recreation generates $788 billion in economic output, comprising 2.1 percent of U.S. GDP and […]

OOFOS and the National Women’s Hockey League (NWHL) announced a strategic partnership for the 2021 season, taking place at the Herb Brooks Arena in Lake Placid, N.Y. from January 23 to February 5, 2021. The footwear brand will be the Official Recovery Footwear Sponsor, helping athletes and staff recover off the ice as they live […]

Nite Ize launched the Squeeze Rotating Bar Mount for hands-free phone viewing on a bike, jogging stroller, wheelchair, or exercise bike. Available mid-February, the Squeeze technology offers an easy-to-squeeze but secure design that holds phones over any terrain. “Our product development team, which includes avid cyclists, created a mount focused on features that cyclists want most […]