Archives: Press Releases

Honey Stinger introduces its Rapid Hydration Mix, an all-natural, three-part system to help athletes perform at their peak.  Developed by a team of nutritionists and tested by top competitors, six formulated powder mixes hydrate athletes across three training and competition phases: Prepare, Perform and Recover. “Our Rapid Hydration Mix is the first of its kind. […]

LOUISVILLE, Colo. (April 12, 2021) – Since 1960, Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design, and durability. The new Spring/Summer 2021 line, available now, reflects Fjällräven’s close collaboration with nature in warmer weather and their commitment to creating products made for a lifetime of use. Fjällräven continues […]

Aquasphere introduces “A Lens For Every Condition,” a guide designed to educate swimmers on their ideal lens options.  Sorted by swimming conditions – extreme sun, cloudy, overcast, rainy, or indoor, the online guide includes details about Aquasphere’s 12 lens options and how each can enhance specific swimming environments. The guide includes tips from its global […]

Oboz has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This month, Oboz will plant two trees for every pair of boots tried on and three trees total for […]

PrimaLoft has launched a new version of its down alternative, PrimaLoft Insulation ThermoPlume. This synthetic fill is made entirely from post-consumer recycled materials. Four years after introducing its blowable synthetic insulation, which now has “more than 70 brands using the loose-fill microfiber insulation for their Fall/Winter 2021/22 season,” said Primaloft. PrimaLoft Insulation ThermoPlume is 100 […]

TransRockies Race Series announced that Panaracer will sponsor the Battle Royale for its TransRockies Gravel Royale gravel bike event. The four-day event in British Columbia, August 23-26, will award the KOM and QOM in a hill climb competition. “Panaracer is known for having the best gravel tires available,” said Aaron McConnell, president, TransRockies. “We are excited to […]

Osprey announced the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge, which resulted in “$42,000 in donations to the brand’s non-profit partners, an increase of 30 percent over the previous year,” said the brand. For nearly two decades, Osprey’s Pro Deal Program has “generated a one […]

LAMO Footwear released six new styles for its Spring/Summer 2021 collection featuring in its LAMO-Lite and vulcanized lines. The brand has incorporated breathable knit materials, platform silhouettes and more comfort in its lineup.  “Introducing these new elements into our product lines has been exciting for us. As we continue to include more active casual styles, […]

Altra has partnered with Trail Sisters for its 2,021 Hours for the Planet project. The brands invite communities to celebrate Earth Day through the month of April by volunteering time toward trail maintenance and cleanup to meet or exceed 2,021 collective hours of trail improvement. Altra will plant a tree through One Tree Planted for […]

Bajio, makers of blue-light filtering sustainable performance sunglasses built to save worldwide saltwater flats, advanced its environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked with calculating Bajio’s carbon footprint and providing a pathway to carbon neutrality. The Fly Fishing Climate Alliance is […]

Today, Matador Travel Equipment and Volcom released its Matador X Volcom Collaboration. Combining Volcom’s heritage in the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight, packable solutions with its Packable Towel Poncho and Beach Towel. “Through this collaboration with Matador for Volcom’s 30th Anniversary, we are improving the surfing experience with […]

Diamondback Bicycles introduced a new e-bike category to its Spring 2021 collection. The four pavement e-bikes incorporate reliable components, commuter-ready details and Bosch performance motors. Alta Cycling, the parent company to Diamondback, boasts a long history of e-bike innovation with sister brands IZIP, Raleigh and Haibike. E-bike technology may be relatively new to Diamondback, but it’s […]

BALTIMORE (April 5, 2021) – LifeStraw®, a global leader in innovative water filtration and purification solutions, today announced it had been awarded B Corp Certification, meeting the highest standards of verified social and environmental performance, transparency and accountability. In conjunction with this honor, LifeStraw released its 2020 Responsibility Report outlining its 2020 responsibility milestones for […]

Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]

Astral announced it had re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will wear its PFDs as well. Born in Chambéry, France, Newman has spent the past decade developing a reputation as a top paddlesports athlete and one of the world’s best-known kayakers for her proficiency […]