Archives: Press Releases

Adidas and Prada announced a forward-move to their existing collaboration, adding a clothing collection focused on sustainability using the Italian luxury label’s Re-Nylon material.  Scheduled to Launch on January 13, Adidas x Prada said the collection “reimagines luxury sportswear through a more sustainable lens.” The Made In Italy collection also includes bags.  An “infinitely recyclable” […]

Bern Helmets announced it will launch Bern Sesh on January 12, 2022, a limited dry hopped lager in collaboration with the Mount Holly Beer Co., a pilot brewery based in Mount Holly, VT.  The beer will be sold at select retailers in Massachusetts, Rhode Island and Vermont. This collaboration is the first between the two […]

  Following its move into the gravel category in 2021, Pinarello, the Italian bike maker, announced its Scuderia ambassador team for 2022. “The Scuderia brings together athletes and community leaders from unique corners of the cycling and adventure sports sectors to motivate and inspire others to tap into the power of riding bikes. Whether racing […]

KENT, Wash., (Jan. 6, 2022) — Diamondback is pleased to announce the addition of Devin Cowens to its athlete roster for 2022. Cowens is a well known cycling advocate who has brought a greater sense of awareness to the many barriers to entry one faces to participate in the worlds of competitive and non-competitive cycling […]

Skratch Labs, the maker of performance nutrition products, announced the release of its Sport Energy Chews variety pack. This new offering provides consumers with a mix of flavors over multiple training sessions. Each variety pack includes ten pouches — three pouches of Sour Cherry with caffeine, three pouches of Raspberry, two pouches of Orange, and […]

BEND, Ore. (January 5, 2022) – The Conservation Alliance announces the recipients of the organization’s 2021 Outstanding Partnership Awards: Bank of the West, Grayl, and Obōz. The yearly award recognizes Conservation Alliance member companies whose efforts directly support grantee organizations working to protect wild places throughout North America.  All Conservation Alliance grantees are invited to […]

Houdini sportswear launched its Fall 2022 line using 100 percent recycled, renewable, biodegradable, and Bluesign-certified fabrics. “We are the perfect antidote to fast fashion because our products stand the test of time and are a planet-friendly versatile solution for virtually any life situation,” said Niclas Bornling, head of brand and direct-to-consumer. “Houdini’s Essentials line solves […]

Bote, the maker of paddleboard, kayak and water lifestyle equipment, introduced its Zeppelin Aero 10’ inflatable kayak with a wide range of features to customize the vessel for any type of water or activity.  Bote said it has “removed many of the common barriers to entry for customers who want to get into kayaking—the ability […]

New for Winter 2021/22, Alterra Mountain Company has introduced Ikon Pass Travel, a travel planning service that offers exclusive to Ikon pass holders the option to book adventure travel across Ikon Pass destinations. With Ikon Pass Travel, Ikon pass holders log into their account and can review/compare airfare, hotels and activities across Ikon Pass destinations […]

Santa Cruz, CA (December 15, 2021) – Grilling in the great outdoors just got a lot easier for RV and travel trailer owners with HitchFire introducing a brand-new RV Kit allowing users to hook up a Forge 15 Grill or Ultimate Grill Station™ to an on-board propane supply. Guided by a passion for adventure and […]

Namuk, a Swiss-based sustainable outdoor brand for kids, announced its expansion into the North American market with its headquarters based in Bend, OR. Founded in 2016, this expansion allows the brand to continue to develop products that combine functionality with style while integrating its sustainability standards. “Namuk solved a need for parents looking to find […]

Bote has introduced its patent-pending Aero SUP Paddle Seat, a “simple product with big implications in the paddle industry.” “When the response to a product is ‘How did that not already exist?’, that’s when you know you’re onto something,” said Willie Vernon, vice president, marketing, BOTE. “The Aero SUP Paddle Seat is the most elegantly […]

Isbjörn of Sweden continues its commitment to sustainability for Fall/Winter 2022, with an updated range which is “97 percent bluesign certified.” Isbjörn was one of the first outdoor kids and teen brands to become a bluesign system partner and continues to build on the company’s green promise to use only sustainable fabrics and manufacturing processes. […]

Planet Fitness will return as the presenting sponsor of Times Square’s New Year’s Eve celebration for the seventh consecutive year, in partnership with the Times Square Alliance and Countdown Entertainment. “This New Year’s Eve, we’re thrilled that the excitement and energy will be back in Times Square to ring in 2022,” said Chris Rondeau, CEO, […]

Missoula, Mont. (December 6, 2021) – VIM & VIGR, creator of stylish and comfortable compression socks for all walks of life, is excited to announce the launch of its spring 2022 collection of graduated compression socks, leg sleeves and tights available at retail starting in February ‘22. The collection features fun prints and fresh, whimsical […]