Portland, Ore. (Nov. 27, 2023) – Over the last year Vimazi has continued to showcase and educate the run industry on the biomechanical advantages of pace-tuned running shoes. Vimazi’s tuning technology increases impact cushioning and torsional stability over other shoe technologies and delivers important health benefits. The tuned density of Vimazi’s Z-Foam midsole balances the different forces generated under the foot to ensure reduced shock on landing and increased control during push-off. Vimazi’s full collection now features shoes for walkers, fitness runners, elite marathoners, ultra-distance trail runners and everything in between.
New to their line-up is the new Trail Z2 and Trail Z3 which offer a smoother transition from road to trail than current generations of trail running shoes. The Trail Z2 is specifically tuned for greater control on steep terrain and faster descents, while the Trail Z3 is tuned for a softer ride and slower descents. The smooth road performance is thanks in part to the flat surfaced outsole lugs in combination with sawtooth patterns for both muddy and hard surface traction. Both models feature an external rear stabilizer, stump-ready toe protection, built-in forefoot control during push-off, and a roomy toe box. The trail shoes come in men’s and women’s versions.
Being featured for the first time is Vimazi’s new walking shoe, tuned to a walking gait. The Vimazi Z90 is biomechanically tuned for maximum comfort and minimum stress whether walking briskly, strolling or working out at the gym. The patented technology strikes the scientifically derived balance of stiffness and comfort between heel and forefoot to reduce the stress and fatigue on the feet. The sock-style design, crafted with stretchy engineered mesh, makes the Z90 ridiculously comfortable and easy to slip on and off. A low drop, rocker, and flexibility make walking feel effortless. The shoe comes in a men’s and women’s version.
This year Vimazi has focused on growing both their direct-to-consumer business as well as growing in specialty retailers. Vimazi has also worked on growing their business internationally with distribution in Switzerland, Australia and New Zealand. Vimazi brought on industry expert Scott McCoubrey as National Sales Manager and has worked to grow the retail side of the business throughout the year.
Additionally, Vimazi created a Medical Advisory Board comprised of sports medicine experts, podiatric surgeons and biomechanists with a shared goal of reducing running injuries. The Vimazi Medical Advisory Board works with the brand to broaden and deepen the scientific understanding of impact strain and stability stress on the body while running, specifically with respect to running footwear and the innovation of pace-tuned shoes.
The full line-up of Vimazi’s pace-tuned shoes will be on display at The Running Event this year. Vimazi will be in booth #1742.
