Wake Forest, N.C. (Nov. 27, 2023) – New performance running sock brand Jogology launched exclusively at Run specialty retailers throughout the U.S. in September and now is carried in over 60 retailer partners across the U.S. The new brand will make its formal debut to the industry at The Running Event (TRE) November 28-30, 2023 in Austin, Texas. TRE attendees can meet Jogology founders Tanya and Bert Pictor and Luke Rowe and see the entire sock collection at booth #923.


“We are very excited to be attending TRE this year as a new brand, and we couldn’t be more eager to see retailer friends and make new industry connections for Jogology,” said Tanya Pictor, co-founder of Jogology. “When creating our business plan and core brand tenants, Bert, Luke, and I always knew we wanted to focus on specialty retailers. We know that Run Specialty is the heart of the run industry, and we have been thrilled with their response to Jogology.”


Jogology prioritizes supporting and fostering the growth of its valued retail partners and is committed to building enduring partnerships. Recently, the team has spent time visiting all the new retail stores that just started distributing Jogology’s socks to connect with store owners and sales associates. Going the extra mile for their partners is how Jogology shows its retail partners how they can thrive together, contributing to each other’s success and this commitment lays the foundation for continuous growth and success.


Jogology has already seen early success and positive responses from media and consumers alike. The collection of low, medium and high cushion no show socks recently won 2024 Gear of the Year from Runner’s World


In the coming months Jogology plans to continue growing their retail presence. They also plan to grow a new ambassador program with key members of local running communities to share the Jogology message and brand commitment to all runners.