New York, NY – May 13, 2019 – Revo, the first-ever performance sunglass brand, announced today the launch of its new website. Redesigned with the user’s experience top of mind, the new site features sleek and simple navigation, a streamlined shop flow, and a fully optimized mobile site.
In addition to structural improvements and backend upgrades, Revo.com debuts the brand’s new campaign featuring archival brand imagery of Pete Conrad, the third man on the moon and the first Revo ambassador.
Revo is unveiling new page designs centered around its NASA heritage, the brand’s commitment to best-in-class lens technology, and an homage to its passionate community of adventurers. Revo also announces the creation of “Revo Insiders,” its new customer loyalty program. Program benefits include early access to sale and the opportunity to test drive new styles. Revo.com will continue to offer the signature Revo Upgrade Program™ allowing current Revo wearers to select a new pair of sunglasses at 40% off. Future website expansion plans include full-scale internationalization to better serve global customers.
Cliff Robinson, Revo’s CEO stated, “We want to get back to our roots and tell our story. Revo is a heritage brand founded on revolutionary NASA lens technology. It was the best lens on Earth when it launched in 1985 and that fact remains today. We believe the quality of our website should align with the unmatched quality of our product. With new functionality and top notch UX, we’re pleased to be able to offer our customers this new seamless experience.”
The launch also debuts a new addition to Revo’s lens palette – the “Eagle Eye” Golf lens. In a sport with unique light requirements, the Revo Golf Lens offers improved contrast and visual acuity, while also highlighting key parts of the light spectrum for a more precise visual experience on the course.
Revo is also focusing on aligning its social media platforms with the new branding and plans to use these channels to share both ambassador and brand fans’ stories. In 2019, Revo has already participated in Instagram takeovers by Bear Grylls (Revo partner and collaborator) and adventurers Stein Retzlaff and Erich Roepke. Additional partnerships are set to debut in the next two months and will continue to roll-out throughout the year.
Revo produces 100% polarized collections that lead the performance eyewear industry using its signature and proprietary Light Management System™ – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light.
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Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than three decades later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.