PORTLAND, OR (May 22, 2019) —Smith is proud and honored to support Gus Kenworthy—Olympic freeskier, actor and HIV/AIDS advocate—as he and members of #TeamWorthy ride in the AIDS/LifeCycle from June 2-8, 2019 to bring awareness to the ongoing HIV/AIDS epidemic and fundraise for services supporting testing, prevention, care, and more.
AIDS/LifeCycle is a fully supported, 7 day, 545-mile bike ride from San Francisco to Los Angeles with over 200,000 participants, co-produced by and benefiting San Francisco AIDS Foundation and the Los Angeles LGBT Center.
With a mission to raise $1 million for the cause, Kenworthy designed limited-edition TeamWorthy versions of the Smith Trace road bike helmet and Trackstand sunglasses for sale exclusively on smithoptics.com during the ride. Half of the proceeds from TeamWorthy products sold will go directly to the San Francisco AIDS Foundation and the Los Angeles LGBT Center.
“By talking about the disease, posting about it, and writing about it, we all help de-stigmatize it. Proper education and open communication is our best chance of curbing the rate of new infections and encouraging people to get tested, know their status and utilize safe sex practices. I am endlessly thankful for and appreciative of all of my generous donors but I know that we can still do more!” said Kenworthy.
Contribute to Gus’ mission to end AIDS here: tofighthiv.org/goto/guskenworthy
Originating from Sun Valley, Idaho, SMITH was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, SMITH is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. SMITH seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To SMITH, the experience is everything.