San Diego, CA, August 10, 2020 – Protekt Products, the new natural wellness brand, is pleased to announce the launch of the Protekt App, powered by PEAR. PEAR Sports is a health and fitness software platform that delivers targeted smart coaching technology for dozens of leading brands. The new Protekt App will have curated training programs to promote overall wellness and prepare people to enjoy time outdoors. For both iOS and Android, the new app will be available on August 10, 2020 on the Apple Store and Google Play Store.
“Protekt was built on the principle that simple routines can optimize health and support well-being,” said Nick Norris, co-founder and CEO of Protekt Products. “Our new app helps us to reach beyond our products to connect with consumers wherever they are. PEAR’s unique platform allows us to deliver customized programs that support our commitment to accessible workout routines.”
The Protekt App, powered by PEAR, will offer personalized, adaptive coaching programs with bespoke content using mobile and wearable technology with human coach guidance. The Protekt App is able to track a user’s heart rate, route, time, distance and calories burned during each workout session. It is also able to measure VO2max, a measure of aerobic capacity and fitness level.
Protekt co-founders, Nick Norris and Tim Duba, met at the U.S. Naval Academy where they were paired as roommates. Duba became a Naval Surface Warfare Officer and Norris served as a SEAL officer during combat operations in both Iraq and Afghanistan. The two best friends launched Protekt last month with a line of nutritional supplements and reef-safe sunscreen to help people optimize their health while enjoying the outdoors.
“We’ve been impressed by Protekt’s passionate and authentic commitment to health and wellness,” said Bob Allison, co-founder, PEAR Sports. “We’re excited to offer our unique app technology to their growing base of outdoor, fitness and veteran consumers.”
