New Era entered into a partnership with Oracle Red Bull Racing, which will see New Era produce headwear for the five-time Constructors Champions and team driver caps for Sergio Perez and double world champion, Max Verstappen, to wear through the 2023 season.
New Era, originating from Buffalo, NY, brings over a century of experience supplying headwear to major sports leagues, including the MLB, NBA and the NFL. New Era said the “partnership strengthens [its] presence in F1 motorsport as well as being the official headwear supplier to teams spanning football, rugby and golf.”
The collection will be available on the New Era and Oracle Red Bull Racing online stores and outlets starting with the 2023 Formula 1 season and features classic headwear styles, including the brand’s 59FIFTY fitted cap, 9FORTY and 9FIFTY Snapback, Trucker, Cuff beanie, and Bucket in adults and youth sizing. The collection will also be available in the Oracle Red Bull Racing blue, red and yellow colors and offered in additional seasonal styles for the lifestyle consumer.
Each style features the official Oracle Red Bull Racing logo on the front panel with New Era’s flag logo on the left side. All styles are come in a lightweight polyester material.
An official team and driver collection will also launch in New Era 9FORTY, Cuff Beanie and 9FIFTY styles with embroidery relating to team sponsors. Additional caps will featuring Sergio Perez and Max Verstappen’s sponsors, home flags embroidered on the back left side and corresponding race numbers. The team and driver collection will be the official on-track headwear for the season.
Paul Gils, VP EMEA, New Era said: “We are thrilled to partner with Oracle Red Bull Racing. As two globally revered brands who continue to push the boundaries in their respective fields, we are excited to bring a collection of headwear to the Oracle Red Bull Racing fanbase and team drivers in 2023 and beyond to further strengthen our presence in Formula 1.”
Christian Horner, team principal and CEO, Oracle Red Bull Racing, said: “The New Era brand is iconic. Transcending sport and fashion, it is truly woven into the fabric of global culture. Our partnership with New Era will enable us to bring F1 and Oracle Red Bull Racing to an even wider audience through an innovative collection and line of headwear. The new range will be made available in the familiar Oracle Red Bull Racing livery colors and will also include a few race-specific specials through the season. The collaboration gives us the opportunity to connect with fans on a new level, and we are excited to elevate that even further alongside a brand as synonymous with innovation and fashion as New Era.”