Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%. Kodiak will be incorporating PrimaLoft P.U.R.E. insulation into four of its Fall 2021 products.
The partnership with PrimaLoft P.U.R.E. technology is part of a larger sustainability initiative for Kodiak called Built for What Matters. Kodiak has partnered with many of its suppliers to incorporate less harmful manufacturing practices and more environmentally considered materials into its footwear with a goal to reduce its overall impact.
“PrimaLoft P.U.R.E. is the perfect solution for us,” said Karen McSorley, Kodiak Senior Brand Manager. “It’s a proven, effective insulation that not only requires significantly less carbon to produce but that is also made with post-consumer recycled materials.”
This Fall, Kodiak will release four new hiking and lifestyle boots–the Kindersley, Stave, Tagish and Chadsey—that use PrimaLoft P.U.R.E. insulation.
For more information about Built for What Matters or PrimaLoft P.U.R.E. please visit https://www.kodiakboots.com/eco.html or https://www.primaloft.com/pure/.
