Bend, OR, January 29, 2019 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Insulated Food Jar, featuring a leakproof design that delivers long-lasting temperature retention to keep your favorite foods hot or cold for hours.
“We set out to create the ultimate food jar to power our active, on-the-go consumers with the same degree of performance, lightweight portability and durability they expect from Hydro Flask,” said Hydro Flask Senior Category Manager Jason Valdez. “Our Insulated Food Jars keep contents at the right temperature and tightly sealed inside for the perfect on-the-go sidekick wherever your travels lead.”
The new Hydro Flask Insulated Food Jar is available in three convenient sizes that include 12 oz, 20 oz and 28 oz. Each features a streamlined, leakproof design for spill-free transport and TempShield™ double wall vacuum insulation to keep cold foods cold and hot foods hot for hours. Durable 18/8 professional-grade stainless steel construction ensures pure taste with no flavor transfer, while also guarding against breakage and the effects of heat and light. The Easy Grip Lid is quick to open, and a wide mouth allows ample room for utensils to scoop up every last bite. Hydro Flask’s Color Last™ powder coat is also slip-free and dishwasher safe. Each product will be available in four colors: Stone, White, Sunflower and Olive.
“We’re excited to introduce our Insulated Food Jars that offer consumers a new degree of freedom to roam with their favorite ready-to-eat provisions,” said Valdez. “Our simple yet leakproof design and insulated performance open the door to unlimited food possibilities – from piping hot morning oats to ice cream and dessert – all while helping to reduce consumption of single-use containers and plastic waste.”
Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award.
Visit Hydro Flask at Outdoor Retailer Winter Market and Snow Show at booth # 51095-UL.
