Bend, OR, December 3, 2019 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) company, is excited to announce its lineup of unique holiday adventures, charitable initiatives and interactive shopping experiences in conjunction with its newly launched Gift of Go brand campaign.

“We believe that the best gifts inspire us to get outside and share positive experiences that we’ll remember for years to come,” said Phyllis Grove, Hydro Flask Vice President of Marketing. “Our holiday Gift of Go campaign is an opportunity for consumers to connect with their loved ones in a more meaningful way  – whether discovering unique gifts and the adventures that accompany them or giving back to the worthy organizations making a difference in our communities.”

Hydro Flask launched the Gift of Go campaign on its website earlier this month (hydroflask.com/gift-of-go) and will highlight new experiences through December across the site and the brand’s social media channels:

Giving Tuesday, Wednesday and ThursdayIn the spirit of the giving season, Hydro Flask will contribute a series of donations totaling $12,000 to three non-profit organizations whose missions to develop, restore, preserve and promote access to public green spaces align with the brand’s charitable arm Parks for All. Each non-profit organization will be personally selected to receive $4,000 by a member of Team Hydro, the brand’s lineup of professional athletes and active lifestyle ambassadors. Big wave surfers Paige Alms and Ian Walsh will join Get Out Stay Out founder Karen Ramos in awarding their chosen recipient on Hydro Flask’s Instagram channel, unveiling one each day beginning on Giving Tuesday, December 3, and continuing through Thursday, December 5.

12 Ways to Give AdventureHydro Flask’s online holiday shopping experience features an interactive, choose-your-own-adventure guide to the perfect Gifts of Go. Consumers can choose from twelve best-selling products paired with a printable adventure voucher to inspire their recipient’s next outing – from a snow day or backcountry campout to an afternoon yoga class or girls’ weekend and more. Gifts of Go range from Unbound Series soft coolers and the newly released Insulated Tote to wine, coffee and hydration essentials. Shoppers can purchase gifts and download their favorite adventure voucher to give with any Hydro Flask by visiting HydroFlask.com.

Gift of Go Holiday Sale – The annual Gift of Go holiday sale begins November 28, offering 25 percent off select gifts sitewide on HydroFlask.com. Shoppers will also enjoy free two-day FedEx shipping through December 18.

Limited Edition Holiday Tumbler Collection – Four festive designs evoke holiday magic: Icicle, Poinsettia, Spruce and Cranberry. Each boasts a colorful, splash-proof lid and silicone straw. The durable, sweat-free powder coat ensures a no-slip grip, while the slim design fits any car cup holder to share holiday cheers wherever your daily adventures lead. TempShield™ insulation and pro-grade stainless steel keep seasonal drinks at the perfect temperature for hours.

Dedicated to uniquely refreshing experiences, innovative design and unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award.

About Hydro Flask: Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number-one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit hydroflask.com.

About Helen of Troy Limited: Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit helenoftroy.com.