Charleston, SC (July 2, 2024) – Free Fly, a Charleston-based brand expanding the apparel industry for water-based pursuits, is thrilled to announce the signing of WSL Women’s Longboard World Champion and adventure fitness enthusiast, Rachael Tilly. 

In 2015, Tilly made surfing history by becoming the sport’s youngest ever world champion at 17 years old. Today, Tilly continues to compete professionally while also practicing as an all-around athlete who shares Free Fly’s mission of chasing an unencumbered life outdoors. 

Tilly is driven by a love of helping people find strength, confidence, and community through intentional movement. As a pilates teacher off the water, Tilly practices an active lifestyle that supports her passion for all pursuits in and around the ocean.

Tilly shares, “I love competing on the longboard tour, but outside of competition, my life revolves around ocean adventure—sailing, foiling, and fishing,” she continues, “So I’m more than stoked to be paired with a brand that authentically encompasses that.”

Free Fly’s CEO, Sterling Boyd, shares “Rachael brings a fresh perspective of the industry, a wealth of experience, and a vibrant, ambitious energy to the team” she continues, “We can’t wait to work together with Rachael as we continue to expand our Surf Ambassador community.”

Tilly continues to grow as an athlete, competing all over the world, and hopes to create a positive and lasting impact on the sport and through her work with Free Fly Apparel.

For more information regarding Free Fly Apparel and their growing Surf Ambassador team, please direct inquiries to Hannah Miller at