Rockford, MI, August 4, 2020 – This August, Chaco Footwear and New Belgium Brewing are celebrating summer camp outs, high country hikes, trail rides and the beer that comes after these efforts with a limited-edition recovery sandal, the Chillos Slide. The two Colorado-born companies teamed up to create Chillos Fat Tire – an exceedingly comfortable slide with Fat Tire’s branding and Chaco’s corrective footbed. Engineered with a contoured LUVSEAT™ arch-support for healthy alignment, the corrective footbeds help you recover quickly from workouts and exertion with a Fat Tire in hand.
“After we first introduced Chillos this year, we heard a wide range of wearers say that they’re the ideal sandal to slip on after strenuous runs, hikes, bike rides and climbs,” said Jamie Kirby, Chaco’s Senior Marketing Manager. “They’re our favorite shoes to put on after a big day and Fat Tire is our beer of choice to cap off our summer adventures.”
Chillos by Chaco are ultra-light sport slides that are the perfect slip-on sandal for all manners of relaxation. Engineered with Chaco’s contoured LUVSEAT™ arch-support for healthy alignment, the corrective footbeds promote quick recovery from workouts and exertion. Featuring Chaco’s iconic Z/Straps with a cinch buckle, the EVA construction means they are lightweight and marshmallow-soft underfoot.
Fat Tire Amber Ale was first introduced by New Belgium Brewing in 1991 as an award-winning Colorado homebrew named in honor of a bicycling trip through Belgium. The easy drinking ale is a favorite among skiers, climbers, cyclists and outdoor adventurers. The Fat Tire branding on the Chillos pays homage to New Belgium and Chacos’ mountain origins with a topographical map design.
“We’re really excited about how this partnership has evolved from cracking open a Fat Tire with Chaco at Outdoor Retailer to today.” said Leah Pilcer, New Belgium’s PR and Communications Director. “We know how satisfying it can be to kick your feet up and have a cold one after a long day of adventuring, making Chillos and Fat Tire a perfect match.”
The limited-edition Chillos Fat Tire will be available online at www.chacos.com and newbelgium.com starting August 4, 2020.