In a record-breaking deal for the Bears Women, Shock Absorber will be their new front of shirt sponsor for the Tyrells Premier 15s 2019/20 campaign. The UK’s number 1 sports bra brand will also extend its sponsorship to Bears Women footballing counterparts as they become sleeve sponsor for FA Women’s Super League 1 side Bristol City Women.

Bristol Bears Women 2018/19

The brand will be using the partnership to educate both Bristol Sport’s women players and their fans on the importance of wearing a proper sports bra. Shock Absorber has conducted extensive research in partnership with The University of Portsmouth; finding breasts move up to 14cm when unsupported during exercise.

Players have also been kitted out in the Shock Absorber Extreme Impact range ahead of the new season. Designed for the high-intensity nature of rugby and football, it’s proven to reduce chest movements by up to 78%, twice as much as a conventional bra.

Bristol Sport Group Head of Commercial, Caroline Herbert, said: “We are delighted that Shock Absorber has joined us as a principal partner to our women’s teams.”

“The quality of the Shock Absorber products has put them at the forefront of the sports bra industry and it is fantastic to have our women’s teams partnered with such an elite and world-renowned brand.”
“We are very much looking forward to this newfound partnership flourishing, as both teams embark on what is set to be an exciting 2019/20 season.”

Hanesbrands Head of Marketing UK and Ireland, Heather Nogueira said: “We’re looking forward to developing this key partnership in the West of England with Bristol Bears Women and Bristol City Women. The prospect of how we can help educate not just professional athletes but also all sportswomen on the importance of wearing the right sports bra is hugely exciting.”

“Our products have undergone stringent research and testing to ensure they’re perfectly suited to the demands of elite sport and it’s fantastic to be working with an organization like Bristol Sport, with whom we share many core values.”

“The success of both teams in their respective competitions, coupled with the rise of women’s sport on the global stage, makes this partnership an enticing prospect and we look forward to the season ahead and seeing our brand associated with the leading women’s sports teams in the South-West.”

Shock Absorber: Whatever their level, whatever their goal, women deserve sports bras with outstanding quality. Shock Absorber have been doing what they know best – focusing on innovation to offer high-performance and comfortable sports bras since 1995.

The latest Shock Absorber sports bra collection is priced from £25, available now from Boobydoo, Wiggle, John Lewis, Bravissimo, Next, Debenhams and other selected retailers. For more information on Shock Absorber, visit or follow @ShockAbsorberUK on Instagram and Facebook.

Shock Absorber’s parent company, Hanesbrands, is a socially responsible manufacturer and marketer of leading everyday basic apparel under some of the world’s strongest apparel brands in the Americas, Europe and Asia, as well as in Australia and South Africa.

Bristol Sport: Bristol Sport uses the collective power of its sporting group to drive sustainable success. We are the team behind the team. The group oversees the business, commercial and operational interests of its affiliated clubs which include Bristol City Football Club (men & women), Bristol Bears Rugby Club (men & women) and Bristol Flyers Basketball. For more information on Bristol Sport and its teams, visit or follow @BristolSport on Instagram, Twitter and Facebook. #BehindTheTeam.