Alchemy Bikes announced it expanded its relationship with Beeline Connect. The deal will improve service options on its direct-to-rider bikes and bike shops and create a nationwide network of certified service centers trained to work on Alchemy bikes.

“It is a natural addition to Beeline Connect’s fulfillment program that Alchemy has been using for the past two years,” said Ryan Cannizzaro, founder of Alchemy Bikes. “We have many existing customers who look to us when their bikes need service, and this turnkey Service Center map is exactly the solution we needed.

“There’s this idea out there that direct-to-consumer brands are anti-bike shops. But Alchemy is a big supporter of local shops and mechanics. Our bikes are meticulously crafted, and the service they receive after purchase should be just as meticulous,” added Cannizzaro. “We believe this is a way for participating stores to generate extra service business while Alchemy Bikes riders can be assured of the quality of that service.”

Retailers can request to be included in the Service Center map through the Beeline Connect dashboard using its free Bridge subscription.

Founded in Denver in 2008, Alchemy manufactures carbon and titanium road, gravel and mountain bikes, including developing its carbon fiber, laying up the tubing and assembling in its Denver, CO facility.

The Service Center map complements Beeline Connect’s fulfillment, live data, and dealer locator products. The Service Center map allows brands to display customized badging, brand-specific colors, fonts, and six map themes.

Photo courtesy Alchemy