5.11 Tactical celebrated its 20th anniversary in business on January 29.
“This month, we’re celebrating two decades utilizing consumer feedback to produce innovative Purpose-Built Gear,” said CEO Francisco J. Morales. “Since 2003, it has been a privilege empowering customers to Always Be Ready. Whether they depend on our gear in the line of duty or for everyday use, we’d like to say thank you for counting on us as we pass this milestone and look forward to the future.”
Founded in California, 5.11 Tactical got its start on a pair of rock-climbing pants named after the 5.11 difficulty rating for rock climbing. Eventually, customers wore the clothing for its durability and technical features in other areas of life, resulting in the brand expanding its product offering and growing in popularity, especially with first responders, fire and emergency services, law enforcement, and the military.
“Serving those who serve will always be at the forefront of what we do,” said Morales. “Whether it’s through brand partnerships, special events like our annual 5.11 Days celebration, or simply developing dependable gear, we will always strive to support public safety professionals and military personnel and show our gratitude for their service.”
Today, the company works directly with end users to design Purpose-Built Gear™ for enhancing the safety, comfort and performance of those who serve, outdoor adventurers, training enthusiasts and customers who wish to live the brand’s mantra of Always Be Ready.
5.11 Tactical products can be purchased online, through authorized dealers and retailers, as well as at more than 100 company-owned retail stores across the U.S. To learn more about the brand and special anniversary celebrations taking place throughout the year visit www.511tactical.com.
