SureFire, LLC, a manufacturer of illumination tools, suppressors and
tactical products, has appointed Jeff Barger as vice president of
marketing and commercial/consumer sales. He will be responsible for
expansion of all sales and marketing channels.

“I believe we can successfully drive SureFire’s growth into key segments of the commercial/retail markets that are high margin and large volume due to my background in both the industry and retail channels that coincide with SureFire’s product categories,” said Barger.

Barger brings extensive sales and business growth experience to the role, having spent almost 30 years delivering impressive business solutions in several different industries.
Barger has 30 years experience including serving as executive director of corporate development for Sturm Ruger Firearms and more recently as vice president of sales and marketing for Viridian Green Lasers.

Former vp of marketing Jamie Wiedeman will be transitioning over to the role as vice president of military sales to focus on U.S. Department of Defense procurement opportunities.