Power Force is opening its first store in November 2012. The store is a 1,000 square feet boutique located at the Summit, the most high-profile shopping center in Birmingham, AL.
The Power Force store is located near Saks Fifth Avenue, Juicy Couture, Lululemon, Apple, Gap and the Cheesecake Factory in the Summit's 1 million square foot property. The store design is described by focus groups as cutting edge and “Applesque”. Power Force is projecting revenue exceeding $1 million for this store in only the first 12 months of operation.
By February 2013, the company will be opening its second and third stores in Georgia and NYC in the Buckhead and Soho areas. By the end of 2013, the company is projecting to have two additional stores open in Chicago and LA.
