Powdr Adventure Lifestyle Co. has partnered with Nokian Tyres. Nokian Tyres will be the official tire partner for Powdr’s nine North American resorts: Killington Resort and Pico Mountain, VT; Copper Mountain and Eldora Mountain Resort, CO; Mt. Bachelor, OR; Boreal Mountain Resort and Soda Springs Resort, CA; Lee Canyon Resort, NV; and Gorgoza Park, Utah.
“Since our first winter tire rolled off the line in 1934, Nokian Tyres has focused on producing tires capable of performing safely in the most demanding conditions, especially the snow and ice of northern climates,” said Hans Dyhrman, director of marketing for Nokian Tyres North America. “Nokian Tyres customers enjoy the outdoor lifestyle, so we see a partnership with Powdr as an obvious opportunity to connect with consumers whose pursuit of adventures starts the moment they leave the driveway.”
“Powdr is thrilled to partner with Nokian Tyres,” said Wade Martin, president of Powdr Enterprises. “Our brands are cut from the same cloth. We’re both committed to delivering memorable experiences in awesome places to our adventure-loving customers.”
As official tire partner, Nokian Tyres will have the opportunity to engage directly with a target demographic of adventure seekers through on-site branding, as well as potential resort activations, including winter driving classes, Nokian Tyres giveaways and premium parking for drivers sporting Nokian Tyres.
Photo courtesy Powdr
