Powderhorn hired Tokul Creek Marketing as its sales agency for the Northwest. With offices in Snoqualmie, WA and Portland, OR, the 3-person team of Paul and Heidi Dukich, and Jennifer Mawn will cover Washington, Oregon, Idaho, Montana and Alaska for Powderhorn.

“We’re trying to grow strategically region-by-region and Paul’s in-depth understanding of the market, particularly of the northwest, makes him a perfect fit for Powderhorn,” said Dave Ellingson of Powderhorn.

Tokul Creek also handles sales for Horny Toad, Patagonia Footwear, Kaenon Polarized, and Sherpani Alpina.

“We’re very excited to have these guys on board, and look forward to putting their expertise to work,” added Ellingson.