Pop Warner Little Scholars Inc., the nation’s youth football organization, is introducing its own brand of custom-designed tackle football, flag football and cheerleading uniforms.

With the launch of PW Authentic, the 1,450 Pop Warner programs around the nation can order customized, low-cost uniforms that are made in the U.S. and are typically delivered in 5-to-10 days. Pop Warner’s decision to create its own uniform brand is in response to local team administrators around the nation who wanted a simpler, more cost-effective and reliable alternative to ordering uniforms.

The manufacturing facility is based in the U.S. and the design team will assist teams in customizing the look of a team’s uniform. Using a custom design process called dye-sublimation, PW Authentic will offer a range of designs and colors.

“Uniforms are a big deal and we knew there could be a better way,” said Jon Butler, executive director of Pop Warner Little Scholars. “Our young athletes want cool, stylish uniforms and our volunteers want an easy, inexpensive and reliable process. With PW Authentic we can check all those boxes. We think this is one more way to make the Pop Warner experience first-rate for our members.”

“With PW Authentic, Pop Warner associations are going to have a stress-free route to getting the uniforms they want, when they want them,” said PW Authentic’s Stuart Martin. “We’re inspired by the passion and commitment to detail that Pop Warner has shown in creating an approach that ensures the needs of its local programs will be met.”

Photo courtesy Pop Warner Little Scholars