Pony International Inc. plans to launch a Back in the Game campaign in national TV, print, digital and retail media to herald the launch of its 2008 collection. The March blitz is designed to coincide with new product releases in footwear channels such as Foot Locker, Footaction, Champs Sports and Eastbay.
The ad campaign was created by Fishtank Brand Advertising. Pony also said it plans to launch a new, robust website featuring its footwear collection, exclusive video, blog commentary and more, created by POD Post-Digital.
Pony's 2008 product line-up introduces three collections: Performance, Vintage and Play.
“The Pony brand has always been a classic. From its incubation on the streets of New York to the way it once ran the floors of professional arenas. We're eager to show the world that Pony is once again 'Back In the Game,'” said Pony CEO Kevin Wulff in a statement. “From the form and function upgrades we've made to our products, to our new marketing campaign, we are now delivering on all cylinders.”
“Each of these collections highlight the signature Chevron logo focusing on an anti-establishment approach not marred with needless gimmicks,” said lead shoe designer Kyle Pull, the former creative director of basketball at Adidas.
“The inspiration for the product and 'Back In the Game' is not to be different, but to be better and original,” says Benjamin Woo, Marketing Director for Pony International.
