PlumRiver And Locally Expand Retailer Access

Procurement and b2b e-commerce provider PlumRiver LLC has partnered with Locally to bring product inventory assortments for multiple brands and endless-aisle, ship-to-store functionality to independent and specialty retail outlets.

This new enhancement to Locally’s retailer services will be delivered through PlumRiver’s proprietary “ship-to-store” technology which can be integrated with its b2b sales and e-commerce applications, including its best-in-industry Elastic platform.

“We are delighted to partner with a forward-thinking company like Locally to help expand the independent outdoor retail channel for the benefit of consumers, retailers and manufacturers,” said Whit Johnson, PlumRiver principal. “To help independent retailers and brands compete in today’s market, we must offer the same level of communication, efficiency and positive omni-channel purchasing environment as large retailers while bringing to consumers a fulfilling online and in-store experience wherever they choose to shop.”

Building upon the online-to-offline consumer shopping experience that Locally has pioneered, shoppers will no longer be limited to inventory available at their favorite nearby retailer but can now select and purchase online for in-store pick up from product inventories covering the biggest outdoor and lifestyle brands.  It will not only give consumers local access to more brand-name products but is expected to help outdoor and lifestyle product manufacturers increase sales delivered through smaller independent and specialty retail channels.

“At Locally, we have been dedicated to creating solutions for bringing brands, retailers and consumers together through the convenience of e-commerce and a local, full-service, in-store shopping experience,” said Mike Massey, Locally founder and president. “This new partnership with PlumRiver, utilizing their proprietary wholesale procurement technology, adds an entirely new dimension as we continue leveling the playing field by helping specialty retail not only survive but thrive in an increasingly competitive environment.”