In a full-page advertisement in The Baltimore Sun, Kevin Plank, Under Armour’s CEO, responded to the uproar the company has faced after his comments last week praising President Donald Trump.
“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” wrote Plank. “I want to clarify for our hometown exactly the values for which Under Armour and I stand.”
“I personally believe that immigration is the foundation of our country’s exceptionalism. We are always mindful of the responsibility that we have to those who choose our brand, especially the young people who represent the bold and bright future of a diverse and inclusive America,” Plank continued. “In a time of division, we aspire to be a force of unity, growth and optimism for our city and our country.”
The full ad is here.