Planet Fitness, the fitness center franchisor, is opening its first club in Sabadell, a province in Barcelona, Spain.
As part of its strategic growth plan, Planet Fitness believes there is significant potential in Spain. The company said the first several clubs will be joint ventures with franchisee partners, and the remainder of the market will be franchised.
“Today, only 10 percent of the Spanish population has a gym membership, according to the 2022 IHRSA Global Report, so this is an incredible opportunity to bring our brand and unique model to Europe,” said Colleen Keating, CEO of Planet Fitness. “At Planet Fitness, we are proud to provide a high-value, affordable fitness experience where people don’t feel intimidated to start their fitness journey. We believe our Judgement Free environment will resonate in Spain and beyond as we continue to strategically grow our footprint globally.”
Planet Fitness reports having over 19.6 million members and 2,599 clubs in all 50 states, including the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain.
“We see strong growth potential in Spain and are working tirelessly to build a solid, long-term foundation within the country,” said Vicente Bañobre, who leads day-to-day operations and expansion in Spain for Planet Fitness. “We’re thrilled to offer an affordable fitness solution and best-in-class member experience to the Sabadell community.”
Keating continued, “We are leveraging our strong balance sheet to drive growth at a faster pace and demonstrate proof of concept in exciting new markets as we continue to position Planet Fitness for sustained growth and value creation.”
Image courtesy Planet Fitness
