Planet Fitness, Inc., the franchisor and operator of fitness centers, announced that it has realigned its leadership team to support the company’s “strategic imperatives and propel the brand forward.”
The following appointments will take effect on March 3, 2025:
- Bill Bode, division president of U.S. Franchise, will move into the newly-created chief operating officer role, overseeing operations for franchise and corporate clubs.
- Jennifer Simmons, division president of Corporate Clubs, will move into the newly-created chief strategy officer role.
Bode has been with the company for 8 years. Simmons has been with the company for 11 years. Both will continue to report to CEO Colleen Keating.
These management team updates are in addition to the new company leadership appointments announced earlier this year, with Chip Ohlsson joining the company as chief development officer and Brian Povinelli as chief marketing officer, reporting to Keating.
Ohlsson focuses on advancing Planet Fitness’ strategic growth initiatives, including domestic and international expansion for corporate and franchise clubs and strengthening the franchise network. Povinelli oversees global marketing initiatives to strengthen the brand’s leadership position and expand access to fitness and wellness.
Jamie Medeiros will continue to serve as chief brand officer reporting to Povinelli.
Keating, said, “As we position Planet Fitness for growth in 2025 and beyond, we remain focused on executing our strategic imperatives — redefining our brand, enhancing member experience, refining our product and optimizing our format, and accelerating club openings. To enhance our ability to do so, we have built out our management team and are refining its structure to capitalize on efficiencies and leverage leader expertise. Our goal is to better promote our key growth drivers — members and clubs — support our culture of accountability, and work more efficiently and effectively. As a team and organization, we are focused on delivering on our mission and, ultimately, delivering significant value for our franchisees, members, and shareholders.”
As previously announced, the company plans to release its full fiscal year 2024 results and a 2025 outlook on February 25, 2025.
Founded in 1992 in Dover, NH, as of December 31, 2024, Planet Fitness reports having approximately 19.7 million members and 2,722 clubs in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia, and Spain.
Over 90 percent of Planet Fitness stores are owned and operated by independent franchisees.
Image courtesy Planet Fitness
