NewRoad Capital Partners, an operator-led investment firm focused on high-growth supply chain and logistics, retail and marketing technology companies, has tapped Vincent Love as a partner of the firm.

Love is responsible for setting the investment strategy and driving all aspects of the investment process for NewRoad’s Consumer Industry Investments.

With over 25 years of experience in the consumer market, Love reportedly brings a wealth of expertise in venture capital and private equity investing, investment banking and operating businesses. His background includes co-founding and serving as managing partner at Sunrise Strategic Partners, a growth equity investment firm specializing in emerging food and beverage brands within the health, active and sustainable living space. The Sunrise portfolio includes Pact Organic, Kodiak Cakes, Maple Hill Creamery, Vital Farms, and Coolhaus.

Before Co-founding Sunrise Strategic Partners, Love spent over a decade at Citigroup, where he focused on the Consumer and Retail sectors, advising on over $40 billion in liquidity events.

Love, based in Denver, CO, is also a Planet Fitness franchisee, owning five gyms in Colorado and Wyoming.

“We are thrilled to welcome Vincent to NewRoad,” said Chris Ladd, partner at NewRoad Capital Partners. “Vincent’s deep experience in consumer investing, particularly in the Food and Beverage sector, as well as his proven track record of building successful businesses, makes him an invaluable addition to our team. His entrepreneurial spirit and hands-on approach to growing companies align perfectly with the values and mission of NewRoad.”

“NewRoad’s strong track record of growth and focus on value creation aligns perfectly with my passion for building businesses and helping founders achieve their visions,” said Love. “I’m excited to join this exceptional team and contribute to the continued success of NewRoad.”

NewRoad Capital Partners manages over $650 million across four funds and reports “to have a proven track record of success in consumer investments, including recent investments in Quinn and Kevin’s Natural Foods.”

Images courtesy NewRoad Capital Partners