Planet Fitness Inc. announced that it has appointed Bernard Acoca, chief executive officer and president for El Pollo Loco, and Christopher Tanco, executive vice president and chief operating officer for 7–Eleven, to its Board of Directors, effective immediately.
“We are pleased to welcome Bernard and Chris as new independent directors to the Planet Fitness Board,” said Chris Rondeau, Chief Executive Officer. “They join Planet Fitness at a pivotal time in the business and complement our existing board of director’s skills and expertise. Together they bring decades of leadership experience in key areas, including international and domestic operations, franchising, brand development, and leveraging digital to enhance the customer experience, which will be vital to our long-term strategy to bring non-intimidating, affordable, high-quality fitness to first time and casual gym-goers.”
Stephen Spinelli, Jr. (Ph. D.), chairman of the Board, stated, “Today’s appointments reflect our ongoing commitment to strengthening our board with a variety of viewpoints and expertise. We look forward to gaining valuable insights and perspectives from Bernard and Chris, given their impressive backgrounds, and are confident they are well-suited to join our Board and oversee Planet Fitness’ future growth, the many opportunities that lie ahead for our brand, and drive meaningful value for our shareholders.”
Acoca currently serves as CEO and president for El Pollo Loco, the nation’s largest restaurant brand specializing in fire-grilled chicken. Before joining El Pollo Loco, Acoca spent seven years at Starbucks Corporation in various capacities as a member of its executive team, most recently as President of Teavana, Starbucks’ global tea brand. In this role, he was responsible for the overall strategy and operations of more than 375 Teavana specialty retail stores in North America, as well as its e-commerce business. Also, he served as the chief marketing officer for L’Oréal and spent 10 years at Yum! Brands in marketing roles of increasing responsibility.
“I’ve long admired the Planet Fitness brand and how it revolutionized the fitness landscape as we know it today,” said Acoca. “The company is well-positioned to capitalize on both industry and consumer trends and I look forward to joining the Board at such an exciting time in its history.”
Tanco is currently the executive vice president and chief operating officer for 7 Eleven, Inc. As COO, he leads franchise and corporate operations for 15,000 stores, the company’s digital initiatives, restaurant expansion, operations support, field merchandising and sales, Store of the Future, Fuels and the Canada Business Unit. Previously, Tanco was as an executive vice president and led 7 Eleven’s international business across 18 countries. Before joining 7 Eleven, he was the chief franchise officer for Pizza Hut.
Tanco said, “Planet Fitness is a market leader, with a nationally recognized brand, and a highly attractive franchise system and model that is built for long-term growth. I am excited to work with the Board and leadership team to leverage my experience and insights and help execute against the many future, value-creating opportunities that lay ahead for the brand.”
The appointments of Acoca and Tanco bring Planet Fitness’ Board to a total of eight directors.
Photo courtesy Planet Fitness