Pivotal 5, the maker of wellness and handheld fitness products, debuted new branding for its Lifeline USA products at the 33rd Annual International Heath, Racquet and Sportsclub Association (IHRSA) trade show March 12th 15th in San Diego. Lifeline has been the leading supplier of professional-grade functional fitness equipment for the last 40 years and will continue to offer popular products under innovative and modern branding.
Lifeline joined Pivotal 5 in August 2013, expanding the brand’s presence worldwide and benefiting from Pivotal 5’s strong marketing, commercialization and sales team support. With an updated look and enhanced products, Lifeline will advance to the next level, delivering updated products designed to meet the needs of today’s bootcamp-style training programs. Along with the Lifeline rebrand, Pivotal 5 will also showcase its full portfolio of brands at IHRSA including PER4M, a comprehensive athletic training brand designed to help young athletes be the best in their sport; Rejuvenation, a category-leader in sports therapy and injury prevention; Natural Fitness, offering premium eco-friendly yoga and fitness products and its 3-dimensional kettlebell training program, KettleWorX.
“Pivotal 5 is dedicated to bringing consumers premium health and fitness products and strives to create products that will be functional in both home gyms and top training centers worldwide,” said Adam Schumacher, Pivotal 5’s President/CEO. “We are thrilled to introduce Lifeline’s refreshed branding and product updates along with sharing Pivotal 5’s flagship products such as KettleWorX, PER4M, Rejuvenation and Natural Fitness with industry professionals at IHRSA.”
At the 2013 show, Pivotal 5 introduced KettleWorX group training program, the first viable group kettlebell training solution designed specifically for the commercial fitness industry. Today KettleWorX is offered in fitness facilities in North America, Australia and coming soon to the Nordic region. Additionally, Pivotal 5 launched the revitalization of KettleWorX home training program, KettleWorX 8-Week Rapid Evolution, which will be demonstrated on the IHRSA showroom floor this year.
“After success with KettleWorX at last year’s show, the team at Pivotal 5 is eager to introduce PER4M, Rejuvenation, Natural Fitness to IHRSA,” said Schumacher. “Our full portfolio of fitness and wellness brands offer something for everyone. From injury prevention to eco-friendly yoga tools, athletic and functional training equipment and 3-dimensional kettlebell training, we have it all.”
Pivotal 5's brands include Natural Fitness, Rejuvenation | Prevent + Perform + Recover, KettleWorX, PER4M and Lifeline USA.
