Pioneer Corporation signed a sponsorship agreement with the Blanco Pro Cycling Team to outfit each of their riders with Pioneers advanced cyclocomputer technology, which will be available at retail this summer and marks Pioneer’s entry into the bicycling market.


Pioneer says the technology is the first in the world, to offer real-time information of left and right pedaling power, efficiency and performance analysis while cycling.

 

The Blanco Pro Cycling Team, one of 19 professional teams in the Union Cycliste Internationale and competes in the extreme UCI World tour racing circuit, will utilize Pioneers breakthrough high-performance cycling computer and pedaling monitor as a training tool for the riders as well as an analysis companion for all races throughout the globe.

 

The two part system consisting of the SGX-CA900 high-performance cyclocomputer, show at left,  and the SGY-PM900 wireless water resistant strain gauge sensor was introduced in November 2011, to embark on Pioneers new direction in developing new business. The bicycle technology was then exhibited and demonstrated last year at the 2012 Eurobike and Interbike shows. The Blanco Pro sponsorship deal marks the final phase of business development for the Pioneer cycling technology before the release of the system to the public. The team will use the computer to support racers in training and skill improvement. Pioneer will work closely with the Blanco team in utilizing the technology to improve the riding techniques and increase power output of their individual riders.

Pioneers SGX-CA900 cyclocomputer and SGY-PM900 pedaling monitor sensor is expected to debut in the marketplace mid 2013. Pioneer will also stay committed to full-scale entry into bicycle-related businesses.


This new system gives me the possibility of collecting normal parameters, like speed, heart-rate and cadence in combination with the unique left & right pedal-force data during training and races,” said Mathieu Heijboer, trainer at Blanco Pro Cycling Team. “In combination with GPS, this is the most complete and innovative power measurement system Ive worked with.