PickUp USA Fitness, the basketball gym chain, announced a scheduled opening of a new location in Hanover, MA. Founded in 2012, PickUp USA caters to youth and adult basketball players and has franchised and company-owned outlets nationwide.

The new Hanover, MA location is a franchised outlet owned by James Medeiros, a long-time community resident, with a target opening date of early July.

Prior to finding the PickUp USA franchise opportunity, I had been looking to open something similar to this for a few years. Hanover has some places for tournaments and training, but nothing like PickUp USA. I’m excited to introduce this concept to our market,” said Medeiros.

“The market has responded very well,” said Grace Ronquillo, PickUp USA’s VP of Marketing. “Even before we dialed up the marketing efforts, we were seeing substantial organic demand from youth and adult consumers. We believe we are going to beat our projections for this club.”

The opening of the Hanover location is in addition to three clubs that the company opened in Q2 2024. A PickUp USA spokesperson also confirmed six additional locations under construction.

PickUp USA brand representative said that “the Hanover location is part of the company’s strategy to expand in the Northeast where population density, demographics, basketball participation, and weather make it an ideal region to grow the company’s footprint.”

Image courtesy PickUp USA