FootBalance named Atul Midha as its new chief executive officer, effective immediately. Most recently, Midha was the global retail director at Eton Shirts. He also held senior leadership roles at Giorgio Armani and other fashion retailers and tech startups.

The Finish insoles maker reported that Midha “brings the company extensive experience in strategic leadership, business development acumen and deep expertise in customer insights, and his international experience across the U.S., Asia, and Europe gives him a unique global perspective to help support FootBalance’s growth.”

“I am honored to join FootBalance and lead this dynamic team,” said Midha. “FootBalance has built a strong reputation for innovation and quality. I am excited to contribute to the company’s success and to deliver outstanding products and services to our customers worldwide. We have an opportunity to become the market leader in this field by ramping up our expansion plans with the support of IPGL, our parent company.”

FootBalance Founder Erkki Hakkala expressed his confidence in the new CEO, stating, “We are excited to welcome Atul Midha to FootBalance. His leadership and customer-centric approach will undoubtedly propel the company forward. Atul’s commitment to enhancing customer experience aligns with our core values, and I look forward to seeing the company thrive under his guidance”.

FootBalance Board Chair Gene McCarthy added, “We are thrilled to welcome Atul Midha to FootBalance. His dynamic leadership style, expertise, and dedication to customer satisfaction make him the ideal person to lead the company into its next growth phase.”

Image courtesy FootBalance