PGA Golf Exhibitions announced that Lisa Langas had joined the PGA Show management team at Reed Exhibitions as its event manager, responsible for overseeing PGA Shows buyer relationships, attendee programming, educational offerings, special events, and industry relationships.
Langas, based in Denver, CO, returns to the golf industry after recent years in national and global sales management positions for lifestyle companies, following nearly 20 years of retail experience in the golf industry.
“We are excited to have a professional with her depth of golf industry experience join our team,” said PGA Golf Exhibitions Event Vice President Marc Simon. “Lisa has both brand and retailer perspectives, relationships with key industry contacts, knowledge of apparel supply chain, logistics and sourcing, and past experience participating in multiple PGA Shows. She joins our team as an immediate asset to our customers, and we look forward to her many contributions to the PGA Show.”
“I am thrilled to be back in the golf industry in the role of event manager for the PGA Show,” said Langas. “The golf community was home to me for close to 20 years in which I started as a buyer for a private country club, opened a golf focused retail consulting company, became an industry speaker, worked closely with the AGM on their educational materials and seminars and held the role of vice president of sales for a large golf apparel company. I’m excited to start a new chapter in partnership with Reed Exhibitions, the PGA show team and PGA of America to continue to offer new and relevant content and experiences serving the business of golf at PGA Show events.”
Langas was most recently with Joseph Ribkoff, as U.S. Western regional sales manager and in Australia/New Zealand as country manager. Previous positions included Burwell Industries national sales manager, Fresh Produce apparel director, sales, Sport Haley, vice president, sales, Owner, Lisa Langas Retail Consulting Services, Co-Founder, Golf Shop Solutions, Owner, ShopPro Retail Consulting Services, and buyer for Lakewood Country Club and May Company Stores in Colorado. Langas has been a member of the Association of Golf Merchandisers since 1997 and a member of the AGM Education Committee.
