Perry Ellis International, speaking at the Telsey Advisory Group Consumer Conference, touted its numerous growth initiatives in golf.

 

The Callaway apparel collection was introduced in department stores this year while Top-Flite apparel started shipping to Kmart in the fourth quarter and is rolling out to 800 other store locations this spring.

 

Other plans for its golf business include entering a new collegiate opportunity under the PGA Tour license.  Weve signed on 13 colleges at this point in time,” said Anita Britt, CFO. “We are launching polos into the back-to-school period, which will be distributed within the retail presence around those schools, as well as college bookstores.

 

Regarding its swim platform, the fashion side of the business is performing well.

 

“So the Jantzen brand is very strong for us and we also see nice opportunity within our Nike business in terms of our teen performance,” said Britt.

 

For the current year, Britt reiterated that Perry Ellis, which operates a total of 32 brands, is looking for sales increases in the low 3% to 5%. Excluding some private label businesses as well as the Ping golf business it exited in 2009, sales are expected to rise 7% to 9%. EPS is expected to reach between $1.25 to $1.40, up from $1.01 earned in 2009.