Performance Inc., the parent company for the Performance Bicycle retail chain, has named long time executive David Pruitt as its new CEO.
Pruitt has already served as president, chief financial officer and chief administrative officer at Performance. The Chapel Hill, NC company has been expanding doors rapidly since being acquired by North Castle Partners in 2007 and now operates more than 100 stores in 16 states in addition to its online stores.
Pruitt took over as CEO following the departure last week of CEO Jim Thompson and Chief Marketing Officer Cindy Marshall. Thompson was recruited for his background in multichannel marketing in 2008, while Marshall was hired in June, 2010.
