Joining the national Horny Toad rep force is no easy task. It takes years of outdoor and travel sales experience. It takes a decent dance move at the sales meetings, and it takes convincing Horny Toad National Sales Manager John Bales that you are, without a doubt, Toadworthy. Fortunately, the team at Peninsula Trading completed the tricky trifecta without a hitch, joining Horny Toad as their new sales reps for the Great Lakes region.

“They don‚t call them the Great Lakes for nothing. This is a key territory, with significant growth potential for Horny Toad,” said John Bales, Horny Toad director of sales.

Comprised of Marc Gmiter and Betsy Borden, Peninsula Trading focuses on apparel, footwear, packs and travel goods. Their current clients include Ex Officio, Eagle Creek, and Tsunami.

According to Peninsula Trading, they’ve built on the strength of their combined product categories to expand their business in the specialty outdoor market. That core business has given them the flexibility to pursue new business in various emerging lifestyle areas.

According to Horny Toad, Gmiter and Borden are essential additions to a national sales rep force that was painfully missing a co-ed force on the ping pong table.