Peloton Interactive, Inc. announced that the Peloton Bike, Guide, select accessories, and apparel are selling through Amazon’s U.S. stores, with Bike delivery available to most of the U.S. The arrangement marks Peloton’s first wholesale partner.
Until now, Peloton relied on its website and physical showrooms.
Peloton said the collaboration will expand its distribution and, more immediately, engage its members and prospective members in a new sales channel for the brand. Customers can search for Peloton products in Amazon stores to see if they are available for purchase with delivery in their area.
“Expanding our distribution channels through Amazon is a natural extension of our business and an organic way to increase access to our brand,” said Peloton Chief Commercial Officer, Kevin Cornils. “We want to meet consumers where they are, and they are shopping on Amazon. Providing additional opportunities to expose people to Peloton is a clear next step as we continue to generate excitement for our unparalleled connected fitness experience.”
“We are thrilled to have Peloton products available for our customers in Amazon stores,” said Jim Adkins, vice president, Recreational and Vocational categories, Amazon. “Peloton is about bringing their community and energizing fitness routines into the home. With Amazon’s convenient shopping experience, we hope to further that mission by providing customers with high-quality, innovative products to take their health and fitness to the next level.”
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