Patagonia Footwear will host a series of special events at Outdoor Retailer Summer Market 2013 focused around key collaborations with its ambassadors along with a nod to Patagonia's 40th anniversary.
Events include: a demo run with trail running ambassadors featuring the Brand's newest trail running shoes; a shoe sale benefiting Conservacion Patagonica with advance RSVP; booth happy hour (#13043); and an art gallery showcasing the artistic talents of their Team.
“We're excited to offer the ability for attendees to reserve their shoes prior to the show,” said Sue Harvey Brown, Patagonia Footwear marketing manager. “The last few shows we've completely sold out of shoes by the second day. The people who we really want to take advantage of this opportunity – athletes and industry friends who will use the shoes as intended – are busy with appointments or working in their booths. They don't have the time to stop by the booth until day 3 or 4 when the shoes are gone.”
To encourage people to reserve their shoes, Patagonia Footwear will donate an extra $5 per pair to Conservacion Patagonica and enter their names in a drawing to win prizes. Shoes reserved and not purchased by 2:00 p.m. on Day 3 will be released for general sale. The reservation site will close at 2 pm MST on Monday, July 29. Watch the EVERlong video and reserve shoes here: www.ptgfootwear.com/outdoorretailer.htm.
Events include:
OPEN AIR DEMO – Tuesday, July 30 at 11:00 a.m. & 1:00 p.m.
Attendees can meet and run with Patagonia ambassadors and ultrarunning athletes and demo the new Spring 2014 EVERlong trail running shoe that is inspired, designed and tested by ambassador Jeff Browning. The first ten participants at each run will receive a free pair of Patagonia socks. All participants will receive a new Klean Kanteen pint. Prize drawings after each run include free shoes, books and more.
Conservacion Patagonica Benefit Shoe Sale & RSVP
Show attendees can pick up a pair of the new EVERlong or Rover for just $30 and Patagonia Footwear will donate $10 to Conservacion Patagonica in honor of Patagonia Inc.'s 40th anniversary. New this year, attendees have the opportunity to get a sneak peak and reserve their shoe prior to the show through a dedicated landing page at www.ptgfootwear.com/outdoorretailer.htm
GIDDY UP BOOTH HAPPY HOUR – Wednesday, July 31 4:00 p.m. (Booth #13043)
Grab your best cowboy hat and tip back a pint with Patagonia's Trail Running and Climbing ambassadors, the inspiration behind Patagonia Footwear's Spring 2014 EVERlong and versatile Rover shoes, designed for when runs go vertical and the approach must be light. Klean Kanteen pint sales benefit the Conservation Alliance.
