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K2 Promotes Marcovitch to Run Division

K2 Inc. announced that Robert Marcovitch has been promoted to President of its Ski, Snowboard, Skate, and Bike Division. The division is based on Vashon Island, Washington…

Footstar Continues Surge on Kmart News, Upbeat Reports

Footstar, Inc. is suddenly the darling in a down market. As both the Dow and the S&P 500 dipped over 1% on Wednesday, Footstar jumped another 32.34% to close at $9.78. The rise was on top of the almost 22% surge in share price experienced Tuesday. Shar

Outdoor Companies Launching Footwear Lines

Several companies already distinguished in the outdoor industry recently joined the running shoe market by adding performance footwear to their product lines. This year, two local Boulder companies look to accomplish a similar feat…

Parallel Universe? I think Not.

Recently, industry pundits attempted to draw a parallel between Levi Strauss and Nike, implying that Levi’s fall from grace may portend the same for the world's largest athletic brand. There was an article about NKE in last Sunday’s New York Times ma

Golf Galaxy Names McCormick CMO

Golf Galaxy, Inc., the Everything for the Game(TM) golf retailer announced that Mick McCormick has joined the company as Chief Marketing Officer…

Jordan Passes the Torch — and Shoes — to McGrady…

In an odd twist in the ongoing sneaker wars, it was reported that adidas’ new basketball pitchman Tracy “T-Mac” McGrady was grinning from ear-to ear after Michael Jordan handed him his shoes after McGrady’s Orlando Magic team beat Jordan’s Wizards in last