Skechers USA, Inc. reported sales for the fourth quarter were $283.2 million as compared to $454.6 million in the fourth quarter of 2010. Loss from operations in the fourth quarter of 2011 was $103.1 million versus earnings from operations of $1.4 million
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Skechers Super Bowl Ad Gets Attention
Skechers' GOrun Super Bowl commercial, featuring a French bulldog Boston Terrier in sneakers wins a surprising dog race, placed third in the USA Today Ad Meter…
Skechers Endorser Earns Spot on U.S. Olympic Team
Skechers USA, Inc. announced that elite runner and 2004 silver medalist Meb Keflezighi will be joining the U.S. Team in London after finishing first and setting a new personal record of 2:09:08 at the 2012 Houston Trials. Wearing Skechers GOrun racing fo
Skechers to Launch Super Bowl Ad Starring Mark Cuban
Skechers USA, Inc. announced that the Dallas Mavericks owner Mark Cuban will play a key role in the company's third consecutive Super Bowl commercial, which will premiere during the coveted two-minute warning in the first half. The ad will support th
Skechers Expects FTC Fine Over Toning Claims
Skechers USA Inc. expects to be found liable by the Federal Trade Commission for false and deceptive advertising in connection with its toning products, according to its most recent 10Q. It said it anticipates a “comparable, or higher” fine as the $25 mil
Skechers Pier to Pier Friendship Walk Raises $520,000
The Skechers Foundation today announced that more than $520,000 was raised for children with special needs and education through its Skechers Pier to Pier Friendship Walk. The 2011 donations were significantly higher than last year's Pier to Pier Wal
Skechers Plans Super Bowl Commercial for GOrun
Skechers is planning an extensive multimedia campaign to support the launch of its minimal running shoe, GOrun, including an ad that will air during the 2012 Super Bowl as well as ones around the Men's Olympic Trials. Beyond television, print, outdoo
Skechers Launches Japanese Subsidiary
Skechers USA, Inc. plans to double its business in Japan over the next three to five years with the launch of its new subsidiary, Skechers Japan, G.K. The company will assume direct distribution of its brand from Achilles Corporation…
Skechers USA Q3 Net Income Falls 77 Percent
Skechers USA, Inc. reported that net sales for the third quarter of 2011 were $412.2 million, compared to $554.6 million in the third quarter of 2010, and income from operations was $2.3 million, compared to $55.6 million in the third quarter of 2010…
Skechers Announces Third Annual Pier to Pier Friendship Walk
Skechers is teaming up with Kids Foot Locker to kick off the third annual Skechers Pier to Pier Friendship Walk to raise funds for children with special needs and education on Oct. 30, 2011. The lineup for this year's festivities include fitness expe
McDonald’s Rolls Out Skechers’ Twinkle Toes Happy Meals
McDonald's U.S. and Canada restaurants will roll out a three-week Happy Meal promotion Aug. 26 featuring Twinkle Toes by Skechers. During the promotion, Happy Meal customers can receive one of six clip-on miniature Twinkle Toes by Skechers toy shoes
Skechers Sued for Not Paying Models
Skechers USA is being sued for allegedly violating the rights of young model's images. The complaint filed in Los Angeles Superior Court states that Skechers knowingly failed to pay for, and not have the right to use, numerous images of its footwear
Skechers Inks Licensing Deal for Branded Youth Electronics
Skechers USA, Inc. has signed a licensing agreement with Sakar International to produce youth electronics and accessories featuring Skechers branding and Skechers Kids’ animated characters…
Skechers Contines Brooke Burke Endorsement
Shechers USA, Inc. announced a two-year extension to its successful marketing campaign with TV personality Brooke Burke that will now continue through June 2013…
Former NYC Marathon Winner to Endorse Skechers
Skechers USA, Inc.'s Fitness Group will launch a multi-media campaign for the year-end holidays featuring American distance runner Meb Keflezighi. The Skechers Fitness Group makes running, training and walking products under the Resistance, Shape-ups