McDonald's U.S. and Canada restaurants will roll out a three-week Happy Meal promotion Aug. 26 featuring Twinkle Toes by Skechers. During the promotion, Happy Meal customers can receive one of six clip-on miniature Twinkle Toes by Skechers toy shoes while supplies last. Each toy shoe comes in two different color combinations and is decorated with an image of the animated character Twinkle Toes from Skechers Kids footwear line for girls.
The shoe features a button on the sole which lights up the sneaker, a characteristic of the Twinkle Toes collection.
“This is an exciting intersection of two brands that kids enjoy and a fun way for our companies to merge our strengths,” said Michael Greenberg, president of Skechers. “Our kids' footwear is designed as toys for your feet and now with miniatures of our Twinkle Toes shoes, they literally are. We are excited to have this extension of our brand, and with a globally recognized partner.”
The promotion will be supported in both countries by a Happy Meal television commercial featuring Twinkle Toes, as well as banners and online at HappyMeal.com.
The promotion will also be featured on Happy Meal boxes, drive-thru promotion windows, and in-store at the point of purchase.
In the U.S, each Happy Meal toy will include a Twinkle Toes sticker sheet as well as a “Mommy & Me” discount coupon valid at Skechers retail stores and on Skechers.com.
