Skechers USA, Inc. has signed a licensing agreement with Sakar International to produce youth electronics and accessories featuring Skechers branding and Skechers Kids’ animated characters. The line is scheduled to launch in the first quarter of 2012 at retailers across the United States.
Under the agreement, Sakar will design, produce and distribute a wide range of Skechers-branded electronics and accessories to include: MP3 players, molded ear buds, speakers, digital cameras, cases, skins, and USB flash drives inspired by Skechers Kids’ footwear styles. Products will be designed for boys and girls from elementary through high school with artwork from Skechers’ Zevo-3 animated television series, the Twinkle Toes® by Skechers® collection, as well as additional Skechers Kids’ characters and Skechers branding.
“Kids today have a 24-7 connection to their electronics, and the digital items they carry make as much a lifestyle statement as their footwear,” began Michael Greenberg, president of Skechers. “Thanks to our extensive television advertising and marketing, kids around the world truly love the Skechers characters. By leveraging that with Sakar’s extensive experience working with major brands like Crayola and Kodak, we expect these products to be among our strongest licensed offerings.”
“Skechers has all the ingredients for a successful electronics licensing program, from distinctive brands and sub-brands with a large following, to characters who star in their own entertainment content, to effective marketing that can help drive sell-through,” added Liza Abrams, Sakar’s vice president of licensing. “As a licensee, this gives us the foundation we need to develop branded products that will sell themselves.”
In addition to Sakar, Skechers recently signed a licensing agreement with Li & Fung’s LF USA for Skechers Fitness apparel and accessories in the United States, and has partnered with numerous other licensees to produce a wide range of products including sporting goods, safety gear, children’s apparel, bags, sunglasses, socks and medical scrubs. The Company continues to seek partnerships and opportunities that will bring the Skechers brand to new product segments around the globe.
