Deckers X Lab Blazes New Trails with the Launch of Enduro Max
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Deckers Brands Taps into Nike Running Leadership for New Hoka President
Robin Green has an extensive track record of leading and operating complex global businesses while delivering transformative results and brand growth, most recently as global VP of men’s running and fitness for Nike, Inc.
EXEC: Deckers Brands CEO Details the Big Fiscal Q3 for Hoka and Ugg
Ugg posted its first billion-dollar quarter, Hoka posted 22 percent growth in the middle of winter and the company boasted a 50 basis-point improvement in gross margins to fuel a 44 percent increase in diluted earnings per share.
Deckers Brands Again Firing on All Cylinders; Ugg Posts Billion Dollar Q3
Net sales increased 16.0 percent to $1.56 billion compared to $1.35 billion in the prior-year period. On a constant-currency basis, net sales increased 15.1 percent. Net sales are expected to be approximately $4.15 billion for 2024.
Designer Brands Inc. Appoints Deckers Vet as Brands President and EVP
Andrea O’Donnell was appointed brands president and executive vice president of Designer Brands, effective January 29. Previously, she led the expansion of Ugg and Koolaburra brands at Deckers Brands as president of fashion lifestyle.
Deckers X Lab Releases New MAX 40 SPSK: The Ultimate Winter Warrior Boot
Featuring a premium sheepskin lining and Vibram grip outsole to combat the cold
Deckers Brands Promotes Fox to Senior Marketplace Manager
Deckers Brands promoted Lindsey Fox to senior marketplace manager, trend and lifestyle. She was previously a senior account executive with Deckers for nearly five years.
EXEC: Deckers Delivers Blowout Q2 as Hoka Takes Lead in U.S. Run Specialty
Deckers Brands hiked its annual guidance as results for its fiscal second quarter ended September 30 were boosted by an robust recovery at Ugg. However, Hoka’s momentum showed no signs of slowing down with Deckers’s officials telling analysts the brand has become the leading footwear seller in the U.S.-run specialty channel.
Deckers Raises Guidance On Hoka and Ugg Momentum, To Divest Sanuk
Powered by healthy double-digit growth from both Ugg and Hoka, Deckers Brands reported earnings jumped 75.9 percent in its fiscal second quarter ended September 30 on a sales jump of 24.7 percent while hiking its outlook for the fiscal year.
Deckers X Lab Conquers Land And Water With X-Scape Baja
Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout. Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]
Deckers X Lab Conquers Land And Water With X-Scape Baja
Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout. Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]
Deckers Brands Lifts Outlook on Hoka and DTC Momentum
Deckers Brands raised its outlook for the year after reporting results for the fiscal first quarter ended June 30 that surpassed analyst targets. Direct-to-consumer growth net sales increased 35.3 percent to offset a slight wholesale decline. Among major brands, sales of Hoka’s jumped 27.4 percent while Ugg’s sales decreased 6.0 percent.
EXEC: Deckers’ Q4 Is A Tale Of Two Diverging Brands With A Common DTC Focus
Deckers Brands saw Hoka drive global revenue growth of 58 percent versus the prior year to eclipse $1.4 billion while Ugg revenue held steady in constant currency with the brand increasing its mix of both direct-to-consumer and international business.
Deckers Brands Gets Another Big Lift From Hoka In Q4 As Ugg Declines
Deckers Brands reported net sales increased 7.5 percent to $791.6 million in the fiscal fourth quarter ended March 31. On a constant-currency basis, net sales increased 10.2 percent. Hoka brand net sales increased 40.3 percent while Ugg brand net sales decreased 2.7 percent.
EXEC: Hoka Delivers Another Gangbuster Performance For Deckers Brands
Hoka’s sales catapulted 90.8 percent in the fiscal third quarter ended December 31, helping Deckers Brands surpass Wall Street estimates and lift its guidance for the year. On an analysts’ call, Dave Powers, Deckers’ CEO, said Hoka “more than doubled its DTC business, while demonstrating momentum across the product line and significantly increased wholesale through both market share gains and select new strategic access points.”
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